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Eat Better Co

Masala Cranberry - Desi Masala

Name: Masala Cranberry - Desi Masala
Brand: Eat Better Co

Clean On SafeShelf

NOVA 3

Serving

10 g

Pack

40 g

Ingredients

Barcode

8908024057661

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Cleared · 2 ingredients shown

Cleared2 of 2 ingredients

CranberryCleared

Spices and CondimentsCleared

Why it’s on SafeShelf

Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

1/3

claims fully supported

“Seasoned with Indian Spices”true

The product name ('Desi Masala') and elevated sodium (322mg/100g) are consistent with spice and salt inclusion; no individual spice ingredients are itemised in the provided dossier for independent verification, but the claim is plausible.

“Delicious & Wholesome”misleading

Sugar accounts for 85.6% of total carbohydrates (68.83g of 80.41g per 100g) and sodium is 322mg/100g; this nutritional profile is difficult to reconcile with a 'wholesome' characterisation regardless of taste subjectivity.

“No Added Sugar”misleading

Unsweetened dried cranberries typically contain 26–30g sugar per 100g; this product contains 68.83g per 100g — more than double — strongly indicating added sweetening, most likely through cranberry juice concentrate or a similar fruit-based sugar source that may be excluded from 'added sugar' declarations under a narrow label interpretation.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Very low total fat (0.84g per 100g)
Zero trans fat
Contains dietary fibre (5.85g per 100g)
No artificial colours or preservatives identified in ingredient list
Cranberries are a source of antioxidant polyphenols including proanthocyanidins

Working against

Very high sugar content — 68.83g per 100g (6.88g per 10g serving)
High sodium for a fruit snack (322mg per 100g)
'No Added Sugar' claim contradicted by sugar levels far above natural dried cranberry norms
Tiny 10g serving size masks cumulative sugar and sodium intake
Cranberry oxalates pose risk for kidney stone-prone individuals
May potentiate anticoagulant drug effects (e.g. warfarin)

Who should approach with care

Infants — Cranberry products in dried or concentrated forms are highly acidic and sugar-dense, and no safety data for this age group have been established under EFSA or FDA guidance.

Diabetes — At 68.83g sugar per 100g (6.88g per 10g serving), this product can cause rapid blood glucose spikes and meaningfully impair glycaemic control in individuals with diabetes.

Kidney Disease — Cranberries are high in oxalates; regular high consumption can increase urinary oxalate excretion and elevate the risk of calcium oxalate kidney stones in those with impaired renal function or a history of nephrolithiasis.

Heart Disease — Cranberry products may potentiate the anticoagulant effect of warfarin and similar drugs commonly prescribed for cardiac conditions; patients on anticoagulant therapy should consult their physician before regular consumption.

Hypertension — Sodium content of 322mg per 100g from masala seasoning is non-trivial and should be factored into daily sodium budgets by individuals managing high blood pressure.

Ibs — Cranberry products can contain fructose and sorbitol — established FODMAP triggers — that may worsen bloating and diarrhoea in individuals with irritable bowel syndrome.

The full analysis

This masala-seasoned dried cranberry snack is pitched at health-conscious Indian consumers seeking a flavourful, exotic fruit-based snack. The 'No Added Sugar' claim is its most prominent selling point, yet the nutrition data tells a different story: at 68.83g sugar per 100g, this product contains more than double the sugar typically found in unsweetened dried cranberries (~26–30g/100g), strongly suggesting the use of sweetening forms such as cranberry juice concentrate that may not be counted as 'added sugar' under a narrow technical definition. Sodium is also elevated at 322mg/100g for what is presented as a wholesome fruit snack. The single most useful thing a curious consumer should know: each small 10g serving quietly delivers nearly 7g of sugar, and the 'No Added Sugar' positioning is, at best, misleading.

FSSAI licence

12221026002298

Region

Source

MANUAL

Analysis

Independently researched