⌕ ZoomPhoto from the brand's official website
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Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.
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This product is a minimally processed, single-ingredient whole grain rice likely bought by health-conscious Indian households seeking traceable, additive-free staple grains. The brand story emphasises regenerative farming and fourth-generation farmer roots, and the unpolished, hand-pounded processing does preserve more bran, fibre, and micronutrients than heavily milled white rice. The most useful thing a consumer should know is that despite its 'Source of Calcium' claim, the product provides only about 1.7% of the daily calcium requirement per serving — well below any regulatory threshold for such a label claim — making that one marketed claim materially false; everything else about this product is largely straightforward and honest.
