⌕ ZoomPhoto from the brand's official website
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This product is marketed at parents of young children as a 'healthier' alternative to conventional chocolate drink mixes, leaning on millet credentials and jaggery as its sweetener. The core positives are real: no refined sugar, no artificial colours or preservatives, a meaningful micronutrient fortification stack, and a millet-oat base that adds some dietary fibre. However, the single most important fact for a curious consumer is that total sugar is very high at ~44 g per 100 g of powder (roughly 11 g per 25 g serving), almost entirely from the 34% jaggery content — jaggery is chemically still sucrose and raises blood glucose comparably to table sugar. The product also contains nature-identical flavours (synthetically produced) and guar gum (a food-industry emulsifier), which push it into NOVA 4 ultra-processed territory despite its wholesome image. Children with lactose intolerance, gluten sensitivity, or IBS should exercise caution given skimmed milk powder, oats, and barley malt in the formula.
