⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Health-conscious Indian households — particularly those looking to upgrade from standard white rice — are the core audience for this product. The story is largely positive: it is a single-ingredient, additive-free, unpolished whole grain with meaningfully elevated zinc (2.2 mg/100 g) and a respectable protein figure (9 g/100 g). The most important caveat a consumer should hold onto is this: like all rice, it accumulates inorganic arsenic from flooded paddy cultivation, which warrants variety in grain choices especially for infants, young children, and pregnant women; additionally, the flagship 'Low GI' claim lacks published clinical substantiation in the available data, and 9 g protein per 100 g falls just short of FSSAI's 'high protein' threshold, so that label framing is slightly overstated.
