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Haldiram's

Long Sev

Name: Long Sev
Brand: Haldiram's

Use in moderation SafeShelf · review pending

NOVA 3no added sugarno artificial additivesvegetarianhigh sodiumhigh fatgluten-freediabetic-safenut-freepregnancy-safelactose-freeenjoy in moderation

Serving

20 g

Pack

200 g

Ingredients

Barcode

8904063200488

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 2 ingredients shown

Caution2 of 4 ingredients

Edible Vegetable Oil (Cotton Seed, Corn & Palmolein Oil)Caution

Spices & Condiments (Black Pepper Powder, Red Chilli Powder and Clove Powder)Caution

Cleared 2▾

Gram Pulse FlourCleared

Iodised SaltCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

1/2

claims fully supported

“Relish the Goodness of Delightful Savoury Treats”unverified

A purely subjective taste/lifestyle marketing phrase with no nutritional or quality-standard assertion that can be evaluated against the available data.

“Ready-to-Eat Savouries (Proprietary Food)”true

The product is a deep-fried gram-flour snack requiring no further preparation; EXTRA INFORMATION confirms the product category is listed as 'Ready-to-Eat Savouries (Proprietary Food)' and the product type is 'food'.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No added sugar (0g declared added sugar)
No artificial colours, preservatives, or emulsifiers
Short, recognisable ingredient list
FSSAI-licensed, certified vegetarian product
Gram flour base provides moderate protein (~12.9g/100g)

Working against

Very high total fat: 46.1g per 100g
High saturated fat: 15.7g per 100g
Contains trans fat: 0.1g per 100g
High sodium: 765.6mg per 100g (7.6% RDA per 20g serving)
Blend of cottonseed and palmolein oils — both flagged for cardiovascular concerns
High energy density: 612 kcal per 100g

Who should approach with care

Infants — The product contains added iodised salt (harmful to immature infant kidneys) and chilli powder (capsaicin causes severe GI mucosal irritation in infants with no established safe intake level).

Hypertension — High sodium content (765.6mg/100g) from iodised salt, compounded by palmolein's saturated-fat load, can elevate blood pressure and worsen adverse lipid profiles in individuals with hypertension.

Heart Disease — The combination of high saturated fat from palmolein and cottonseed oil, trans fat (0.1g/100g), and high sodium creates a multi-pathway cardiovascular burden unsuitable for individuals with existing heart disease.

Kidney Disease — High sodium from iodised salt stresses impaired kidneys, while gram flour's naturally elevated phosphorus and potassium content requires dietitian review for patients on mineral-restricted diets.

Liver Disease — Cottonseed oil (residual gossypol risk), high-dose eugenol from clove, and capsaicin metabolites from chilli powder each impose additional hepatic stress in individuals with pre-existing liver conditions.

Pregnancy — Cottonseed oil carries documented antifertility concerns from gossypol; palmolein contains refining process contaminants (GE, 3-MCPD) of concern in pregnancy; excess iodine from iodised salt can affect fetal thyroid development.

Lactation — Elevated iodine intake from iodised salt during lactation must be clinician-monitored to ensure adequate but not excessive iodine in breast milk, as both deficiency and excess affect infant thyroid health.

Thyroid Disease — Iodised salt can trigger iodine-induced thyrotoxicosis or worsen autoimmune thyroid conditions such as Hashimoto's or Graves' disease; medical guidance on iodine intake is advised.

Children — Chilli powder can cause significant GI mucosal irritation in young children, and EFSA flags elevated process-contaminant (GE, 3-MCPD) exposure from refined corn and palmolein oils as a particular concern in young age groups.

Ibs — Gram flour is high in galacto-oligosaccharides (high-FODMAP), and both capsaicin (chilli) and piperine (black pepper) can trigger abdominal pain, cramping, and altered bowel habits in IBS sufferers.

Ibd — The high omega-6 content of cottonseed and corn oils, combined with capsaicin and piperine from spices, may promote intestinal inflammation and trigger flares in individuals with Crohn's disease or ulcerative colitis.

Gluten Intolerance — Gram flour is inherently gluten-free, but this snack is not certified gluten-free and may have been processed in a shared facility with wheat, posing a cross-contamination risk for coeliac disease patients.

Migraine — Capsaicin from red chilli powder is a recognised dietary trigger for migraine headaches in susceptible individuals.

The full analysis

Long Sev is a popular ready-to-eat namkeen bought as an everyday snack or tea-time accompaniment. Its ingredient list is short and recognisable — gram flour, three vegetable oils, iodised salt, and whole spices — with no artificial colours, preservatives, emulsifiers, or sweeteners, which places it at NOVA 3 (processed) rather than ultra-processed. However, the nutrition profile tells a different story: at 46.1g fat and 765.6mg sodium per 100g, a single modest 20g handful already delivers roughly 14% of a day's recommended saturated fat and a meaningful chunk of sodium, making portion discipline essential, especially for consumers managing blood pressure or heart health.

FSSAI licence

10013051000541

Manufacturer

Haldiram Snacks Pvt. Ltd.

Region

Source

MANUAL

Analysis

Independently researched