⌕ ZoomPhoto from the brand's official website
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Conscious Food's Lite Cold-Pressed Olive Oil is bought by health-conscious Indian consumers seeking a 'lighter' everyday cooking oil. The most important flag here is a labelling contradiction: in the olive oil industry, 'Lite' universally denotes refined olive oil (processed to strip out colour and flavour), which is fundamentally incompatible with cold-pressing — a technique that yields full-flavoured virgin or extra-virgin oil without heat or solvents. At least one of these claims is misleading. The product itself, being pure olive oil with no additives, is nutritionally unremarkable in a negative sense, but at 819 kcal per 100 g it is exactly as calorie-dense as any other cooking oil — making the 'Lite' label actively deceptive for consumers who associate it with a diet-friendly or low-calorie choice.