⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product is pure milled flaxseed — nothing added, nothing removed beyond the grinding step — making it one of the cleaner 'superfood' powders on the Indian market. Health-conscious adults, vegetarians, and those seeking plant-based omega-3 or fibre commonly buy it. The headline concern is not what's in it but who should be careful: infants and young children face a real cyanogenic glycoside exposure risk per EFSA data, and people on anticoagulants or with kidney disease need medical guidance before regular use. Two label claims — 'rich source of calcium' and 'rich source of iron' — appear overstated once evaluated against FSSAI's 30%-of-RDA-per-serving threshold for 'rich source' status, so read those as aspirational rather than regulatory. The single most useful takeaway: this is a genuinely clean, minimally processed whole-food ingredient, but portion discipline matters and it is not appropriate for infants.