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Kurkure

Kurkure Solid Masti Twisteez Masala

Name: Kurkure Solid Masti Twisteez Masala
Brand: Kurkure

Use in moderation Not on SafeShelf

NOVA 4ultra-processedhigh saturated fatartificial flavouringlow sugarhigh calorielactose-freegluten-freenut-freepregnancy-safeenjoy in moderation

Serving

100 g

Pack

—

Ingredients

Barcode

8901491380003

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 5 ingredients shown

Caution5 of 13 ingredients

Edible Vegetable OilCaution

Spices & Condiments (Onion Powder, Coriander Powder, Chilli Powder, Amchur, Star Anise Powder, Anardana Powder, Turmeric Powder, Black Pepper Powder, Ginger Powder, Large Cardamom Powder)Caution

SaltCaution

Black SaltCaution

SugarCaution

Cleared 8▾

StarchCleared

BesanCleared

Rice FlourCleared

Potato PowderCleared

Milk SolidsCleared

Citric AcidE330Cleared

Tomato PowderCleared

Tartaric AcidE334Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

1/5

claims fully supported

“Solid Masti to beat Solid Hunger!”unverified

A purely promotional tagline with no nutritional basis; the product is energy-dense but provides no fibre data and 8.6g protein per 100g, which is moderate but not especially filling.

“Tasty crunchy snack to beat hunger between meals”unverified

The product is calorically dense (527 kcal/100g) and fried, which can provide short-term satiety, but the absence of declared fibre and the ultra-processed formulation make it a poor nutritional choice for hunger management.

“Made With Trusted Kitchen Ingredients”misleading

While several ingredients (besan, spices, rice flour, salt) are indeed kitchen staples, the product explicitly contains 'Nature Identical and Artificial (Raisin) Flavouring Substances' — synthetic additives not found in home kitchens — directly contradicting the 'trusted kitchen' framing.

“100% Vegetarian”true

FSSAI vegetarian status is confirmed in the product data and all listed ingredients are plant or dairy-derived with no meat, fish, or eggs present.

“Must Try Exciting Flavours”unverified

A subjective promotional statement; flavour preference cannot be objectively verified from ingredient or nutrition data.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

100% vegetarian, confirmed by FSSAI veg marking and licence
Rich authentic spice blend using real whole-food spices
Very low total sugar (0.5g per 100g)
No artificial colours — turmeric used as natural colorant
FSSAI-registered across multiple manufacturing units

Working against

Ultra-processed: contains artificial (raisin) flavouring substances
Very high total fat at 28.7g per 100g
High saturated fat at 13.4g per 100g — over 2× SafeShelf limit
Contains trans fat (up to 0.1g per 100g)
Sodium content not declared; dual salt sources (salt + black salt) indicate meaningful sodium load
High calorie density at 527 kcal per 100g

Who should approach with care

Infants — Multiple ingredients — chilli powder (capsaicin-induced GI irritation), black salt (sodium overload for immature kidneys), refined vegetable oil process contaminants, and strong aromatic spices — are individually flagged as inappropriate for infants; this product is wholly unsuitable for children under 12 months.

Children — High saturated fat, trans fat, undeclared sodium from dual salt sources, chilli capsaicin, and EFSA-flagged GE/3-MCPD contaminants in refined vegetable oil collectively represent a meaningful cumulative risk for young children consuming this as a regular snack.

Pregnancy — High saturated fat, trans fat, undeclared sodium (risk of gestational hypertension), inorganic arsenic from rice flour, and refined vegetable oil process contaminants (GE, 3-MCPD) warrant limiting intake during pregnancy.

Hypertension — Both salt and black salt contribute directly to sodium intake, which WHO identifies as continuously raising blood pressure; the product's sodium content is not declared, obscuring total exposure for hypertensive individuals.

Heart Disease — Very high saturated fat (13.4g/100g) and measurable trans fat (0.1g/100g) increase LDL cholesterol and cardiovascular risk, compounded by undisclosed sodium from dual salt sources elevating cardiac workload.

Kidney Disease — Dual sodium sources (salt + black salt), concentrated potassium from potato solids and tomato powder, and phosphorus from besan and milk solids collectively make this product hazardous for individuals with impaired renal function.

Diabetes — Starch, rice flour, and potato solids all have high glycaemic indices capable of causing rapid postprandial blood glucose spikes; the fried, high-fat matrix further contributes to metabolic stress in individuals with diabetes or insulin resistance.

Liver Disease — Refined vegetable oil at high dietary fat levels may exacerbate hepatic fat accumulation in NAFLD, and capsaicin from chilli powder is converted to reactive species by hepatic CYP2E1, adding further hepatic stress in individuals with pre-existing liver disease.

Ibs — Multiple high-FODMAP and GI-irritant ingredients — onion powder (fructooligosaccharides), chilli (capsaicin activating TRPV1 receptors), besan (galacto-oligosaccharides), and concentrated tomato powder — can collectively trigger or worsen IBS symptoms.

Ibd — Chilli powder, black salt sulfide compounds, onion powder FODMAPs, and besan fermentable fibre can each individually aggravate mucosal inflammation in Crohn's disease or ulcerative colitis, particularly during active flares.

Lactose Intolerance — Milk solids are listed as an ingredient and contain lactose; individuals with lactose intolerance may experience bloating, cramps, and diarrhoea.

Migraine — Concentrated tomato powder (glutamates and vasoactive amines) and chilli powder (capsaicin) are both recognised dietary migraine triggers that may provoke attacks in susceptible individuals.

Gout — Concentrated tomato powder is a clinically recognised gout flare trigger in genetically susceptible individuals, and its dehydrated form delivers higher per-serving exposure than fresh tomato.

Epilepsy — Star anise contains compounds related to GABA-antagonist anisatin; while culinary amounts are considered safe, individuals with epilepsy are advised to exercise caution with repeated consumption of products containing star anise powder.

Phenylketonuria — Milk solids contain phenylalanine-rich casein and whey proteins; individuals with phenylketonuria must account for this phenylalanine contribution within their strictly controlled low-phenylalanine dietary budget.

The full analysis

Kurkure Twisteez Masala is a brightly-flavoured fried extruded snack popular with teens and young adults as a between-meal bite. While it does use recognisable kitchen ingredients like besan, spices, and rice flour, the presence of artificial flavouring substances and nature-identical flavours pushes it firmly into NOVA 4 ultra-processed territory. At 527 kcal/100g, 28.7g fat, and 13.4g saturated fat — more than double the SafeShelf threshold per serving — it is a high-energy, high-fat product; the single most useful thing a consumer should know is that one pack delivers a significant chunk of a day's saturated fat and an unknown but non-trivial sodium load from dual salt sources, making it an occasional treat rather than a routine snack.

FSSAI licence

10014064000435

Manufacturer

PepsiCo India Holdings Pvt. Ltd. (Frito-Lay Division)

Region

Source

MANUAL

Analysis

Independently researched