⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
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KitKat Pops is a chocolate confectionery snack aimed at impulse and sharing occasions, positioned as a fun, portable bite-sized format of the iconic KitKat. On closer inspection, the product is ultra-processed (NOVA 4), delivers 37.6 g of total sugar per 100 g (of which 34.9 g is added sugar), and packs 23 g of saturated fat per 100 g — among the highest saturated fat levels seen in mass-market confectionery. Most critically, it contains hydrogenated vegetable fats, a source of industrially produced trans fatty acids that the US FDA banned from foods in 2018 and WHO calls for global elimination; the label itself acknowledges 'trans fat other than naturally occurring trans fat.' The single most important thing a curious consumer should know is that despite its small pack size and snack-friendly format, each serve contributes 17 % of an adult's daily saturated fat limit and contains an ingredient class — partially hydrogenated vegetable oil — that is considered unsafe by the world's leading food-safety agencies.
