⌕ ZoomPhoto from the brand's official website
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Go Desi's Jaggery Kaju Katli is likely bought by consumers seeking a 'healthier' or more traditional alternative to conventional kaju katli, drawn by the no refined sugar and palm jaggery positioning. The product does deliver on those specific claims — palm jaggery genuinely replaces refined sugar — but the overall picture is more complicated: at 34.1g total sugar and 30g added sugar per 100g, it is still a high-sugar indulgence, and the presence of two synthetic preservatives (sodium benzoate INS 211 and potassium sorbate INS 202) alongside silver leaf whose EFSA safety review remains unresolved pushes this into NOVA 4 ultra-processed territory despite its artisanal branding. The single most useful thing a curious consumer should know: 'no refined sugar' is factually true, but 30g of added sugar per 100g from palm jaggery is still a very significant sugar load.