⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Fitness-conscious adults and breakfast-cereal shoppers are the primary audience for this product, drawn in by its genuine protein punch (19 g per 100 g) and whole-grain oat base. The most important thing a curious consumer should know, however, is that despite a front-of-pack claim of '0% Added Sugar', the product's own nutrition panel declares 16 g of added sugar per 100 g — almost entirely from the 20% rosewood honey — making that claim outright false and a significant red flag for diabetics, weight-conscious buyers, and parents. The presence of texturised soya protein and a natural preservative (rosemary extract) also pushes this firmly into NOVA 4 ultra-processed territory, undercutting the 'wholesome oats' narrative somewhat, even though the underlying ingredients are otherwise reasonably clean.