⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product targets fitness-conscious adults seeking a convenient, protein-forward breakfast alternative. At 24g protein and 11g dietary fibre per 100g it genuinely delivers on its headline nutrition claims, and the use of organic jaggery instead of refined sugar is a meaningful positive. However, the inclusion of texturised soya protein (an industrial isolate rarely used in home kitchens) and rosemary extract (a preservative, E392) pushes this firmly into NOVA 4 ultra-processed territory — a fact worth weighing against the otherwise relatively clean ingredient deck. The product also contains both soy and peanuts, two of the most clinically significant food allergens, and its caffeine content (from 4% instant coffee) makes it unsuitable for children, infants, and certain sensitive groups. The single most useful thing a consumer can take away: the nutrition profile is genuinely good for an active adult, but the ultra-processed classification and dual major-allergen burden mean it is not the 'whole-food' product its branding implies.