⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product targets fitness-conscious breakfast consumers looking for a high-protein, convenient muesli. The 24 g protein per 100 g is genuinely impressive for a cereal and is delivered primarily by a substantial texturized soya protein and soya crisps blend (23%). Fibre at 9 g/100 g is also meaningful. However, the picture is complicated: the inclusion of a nature-identical coffee flavouring substance and rosemary extract (a preservative) pushes this firmly into NOVA 4 ultra-processed territory despite the whole-grain base. Brown sugar at 9% of the recipe contributes 9 g added sugar per 100 g, and the caffeine from both real coffee powder and coffee flavouring makes this product categorically unsuitable for infants and young children. The single most useful thing a consumer should know is that the protein claim is real, but the product is more processed than it appears and carries meaningful caveats for soy-sensitive, gluten-intolerant, and caffeine-sensitive individuals.