⌕ ZoomPhoto from the brand's official website
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This product is aimed at fitness-conscious consumers seeking a high-protein, indulgent-tasting peanut butter alternative. Its standout attribute is genuine protein density — 30 g per 100 g (roughly 21% of calories), sourced from both roasted peanuts (64%) and a proprietary peanut protein isolate — which is meaningfully high by food-label standards. However, the formulation also carries 20 g total sugar and 15 g added sugar per 100 g (primarily from brown sugar in the dark chocolate paste), two industrial emulsifiers (E471 and E322), and a protein isolate, all of which push it firmly into NOVA 4 ultra-processed territory. Peanut allergen risk is significant and applies to both the whole roasted peanuts and the isolated peanut protein. The most useful takeaway for a curious consumer: the protein claim is real, but the added-sugar load and ultra-processed status mean this is closer to a fortified confection than a wholefood spread.