⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product is aimed at health-conscious and gym-going adults looking for a protein-rich breakfast that avoids refined sugar. At 25 g protein and 12 g fibre per 100 g, the nutritional headline is genuinely strong, and the ingredient list is largely whole-food with no artificial colours, flavours, or sweeteners. However, the inclusion of industrial protein isolates (texturized soya protein, soy protein isolate, peanut protein isolate, whey protein) places this firmly in the ultra-processed NOVA 4 tier — a meaningful caveat that fitness branding tends to obscure. It also carries three major allergens (soy, peanut, milk) and 14 g of total sugar per 100 g (9 g added, from jaggery), so it is not calorie-trivial per serve. The single most useful thing a curious consumer should know: this is a well-intentioned, nutritionally dense product, but the protein comes from industrially processed isolates, not from whole foods alone.
