⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product is aimed at health-conscious urban Indian consumers seeking a high-protein, plant-based breakfast option. With 25 g of protein and 11 g of fibre per 100 g, genuinely impressive numbers for a breakfast cereal, it earns its 'high protein' positioning. The ingredient list is relatively clean — no artificial colours, flavours, or preservatives — and all ingredients are vegan. However, texturized soya protein is an industrial isolate that pushes the product into ultra-processed (NOVA 4) territory, an unspecified 'Antioxidant' additive is not transparently named on the label, added sugar contributes 8.3 g/100 g, and the product carries multiple major allergens (peanuts, soy, tree nuts) with cross-contamination risk from wheat and milk in the manufacturing facility. The single most useful takeaway: strong protein and fibre numbers in a mostly clean formulation, but the 'no gluten' claim deserves scrutiny given oat cross-contamination risk and shared wheat-handling equipment.