⌕ ZoomPhoto from the brand's official website
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The Whole Truth's Hazelnut Spread is a genuinely clean-label nut spread built from hazelnuts, dates, almonds, milk powder, and cocoa — nothing else. It appeals to health-conscious consumers seeking a Nutella alternative without refined sugar, palm oil, or emulsifiers, and its fibre (11 g/100 g) and predominantly unsaturated fat profile (29.4 g MUFA+PUFA per 100 g) are real nutritional advantages. The most important caveat: the 17 g of sugar per 100 g is entirely natural (from dates and lactose), which is reassuring, but tree nut allergies to both hazelnut and almond are serious risks that must not be overlooked — this is a product that warrants a hard pass for anyone with a nut allergy.