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The Whole Truth

Hazelnut Dark Cocoa Bar

Name: Hazelnut Dark Cocoa Bar
Brand: The Whole Truth

Clean On SafeShelf

NOVA 3no added sugarno artificial flavoursno preservativesclean labelhigh fibreminimally processedlactose-freepregnancy-safediabetic-safegluten-freeenjoy in moderation

Serving

10 g

Pack

80 g

Ingredients

Barcode

8906143890510

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Cleared · 3 ingredients shown

Cleared3 of 3 ingredients

cocoa (cocoa nibs 34%, cocoa butter 13%)Cleared

date powderCleared

roasted hazelnutsCleared

Why it’s on SafeShelf

Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

11/14

claims fully supported

“No refined sugar”true

Ingredient list confirms only date powder as sweetener; no cane sugar, white sugar, glucose syrup, or other refined sugar is present.

“No sugar substitutes”true

No artificial sweeteners (aspartame, sucralose, stevia, acesulfame-K, etc.) appear anywhere in the ingredient list.

“No artificial flavours”true

All flavour comes from cocoa nibs, cocoa butter, date powder, and roasted hazelnuts — all natural whole-food sources.

“No hydrogenated fats”true

The only fat source is cocoa butter (a natural, unhydrogenated vegetable fat) and hazelnuts. Trans fat is confirmed at 0g.

“No half truths”unverified

A brand integrity/transparency claim with no measurable nutritional metric; cannot be objectively verified from ingredient or nutrition data.

“No hidden * marks either!”unverified

A label-transparency claim about footnote asterisks; not verifiable from the data provided without a full label image audit.

“Sweetened with Dates”true

Date powder constitutes 38% of the product by weight and is the sole sweetening ingredient; added sugars are confirmed at 0g.

“47% Cocoa”true

Ingredient breakdown confirms cocoa nibs at 34% and cocoa butter at 13%, summing to exactly 47% cocoa-derived content.

“38% Dates”true

Date powder is listed at 38% in the ingredient breakdown.

“15% Hazelnuts”true

Roasted hazelnuts are listed at 15% in the ingredient breakdown.

“Clean Label”true

Three whole-food ingredients, no E-numbers, no preservatives, no artificial additives of any kind — fully consistent with standard clean-label criteria.

“#nothingtohide”true

Ingredient percentages are explicitly declared on pack for all three components, which is above-average label transparency; consistent with the claim in spirit, though the slogan itself has no regulatory definition.

“From bean. To bar. With love.”unverified

A brand tagline/marketing statement with no verifiable factual content.

“100% natural ingredients”true

All four ingredient atoms (cocoa nibs, cocoa butter, date powder, roasted hazelnuts) are whole or minimally processed natural foods with no synthetic additives.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Only 3 whole-food ingredients — no fillers or additives
Zero added sugar; sweetened solely with whole dates
No artificial colours, flavours, or preservatives
Zero trans fat and no hydrogenated oils
Good dietary fibre (~9.6g per 100g)
47% cocoa delivers meaningful flavanol content

Working against

High saturated fat (~17.5g per 100g)
High natural sugar content (~29.8g per 100g from date powder)
High caloric density (~576 kcal per 100g)
Contains caffeine and theobromine — unsuitable for young children and sensitive individuals
Low protein relative to energy (~8g per 100g, ~1.5% RDA per serving)

Who should approach with care

Pregnancy — Cocoa nibs supply both caffeine and theobromine; health authorities recommend limiting total caffeine to under 200mg/day during pregnancy to reduce risk of adverse fetal outcomes.

Infants — Infants cannot efficiently metabolise theobromine and caffeine from cocoa nibs, roasted hazelnuts pose a choking hazard, and date powder's concentrated sugar content is inappropriate for infants under 6 months.

Children — Children are more sensitive to caffeine and theobromine on a per-body-weight basis, and hazelnut allergy can cause severe anaphylaxis in atopic children; first exposure should be medically supervised.

Nut Allergy — Roasted hazelnuts are one of the most potent tree-nut allergens and can trigger severe anaphylaxis in sensitised individuals; the label also warns of potential cross-contamination with other nuts.

Diabetes — Date powder contributes over 70% natural sugars (predominantly fructose and glucose) and cocoa butter adds significant caloric density; both warrant careful portion control in individuals managing blood glucose.

Heart Disease — Theobromine from cocoa nibs can affect heart rate and rhythm in individuals with arrhythmias or those on cardiac medications, and the high saturated fat from cocoa butter may be inadvisable for established cardiovascular disease.

Hypertension — High habitual saturated fat intake from cocoa butter is associated with endothelial dysfunction and elevated cardiovascular risk relevant to individuals with hypertension.

Kidney Disease — Cocoa nibs contain significant oxalate (promoting kidney stone risk) and date powder is high in potassium, both of which are problematic for individuals with chronic kidney disease or oxalate-sensitive conditions.

Migraine — Cocoa is a recognised dietary migraine trigger due to tyramine, phenylethylamine, and caffeine content, which can promote vasodilation and neurological responses in susceptible individuals.

Ibs — Date powder has a high-FODMAP fructose and fermentable-fibre profile, hazelnuts contain fructans, and cocoa's stimulant compounds can exacerbate IBS symptoms including bloating, cramping, and altered bowel habits.

Ibd — The high fat content from cocoa butter may exacerbate fat malabsorption and gastrointestinal symptoms in individuals with active inflammatory bowel disease.

Gout — Date powder's high fructose content can elevate serum uric acid and potentially precipitate gout flares; hazelnuts' caloric density may also add to metabolic burden in predisposed individuals.

The full analysis

The Whole Truth Hazelnut Dark Cocoa Bar is a clean-label confection aimed at health-conscious snackers who want chocolate without a guilt-inducing ingredient list. Its entire formula is three whole-food components — cocoa (47%), dates (38%), and hazelnuts (15%) — with zero additives, zero refined sugar, and zero artificial flavours or colours. The most useful thing a consumer should know is that while the product is genuinely clean and minimally processed, it is still energy-dense (~576 kcal/100g), relatively high in saturated fat (~17.5g/100g) and natural sugars (~29.8g/100g from dates), and contains caffeine and theobromine from cocoa — factors that matter for pregnant women, young children, people with diabetes, and those prone to migraines. The nutrition panel values shown in the primary NUTRITION section (57.6 kcal, 0.8g protein, etc.) appear to reflect per-serving (10g) figures rather than per-100g figures as labelled — the rawLabelData per-100g values (576 kcal, 8g protein, 39g fat, 48g carbs, 29.8g sugars) are nutritionally consistent with the ingredient composition and should be treated as authoritative.

FSSAI licence

11523998000637

Manufacturer

Fitshit Health Solutions Pvt. Ltd.

Region

Source

MANUAL

Analysis

Independently researched