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Slurrp Farm

First Bites Cereal - Sprouted Wheat, Apple & Date with Milk

Name: First Bites Cereal - Sprouted Wheat, Apple & Date with Milk
Brand: Slurrp Farm

Clean On SafeShelf

NOVA 4no added sugarfortifiedno preservativesno artificial colourshigh fiberpregnancy-safenut-freediabetic-safeinfant-safeenjoy in moderation

Serving

20 g

Pack

200 g

Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Cleared · 6 ingredients shown

Cleared6 of 7 ingredients

Sprouted Whole Wheat FlourCleared

Whole Milk PowderCleared

Fruit Powder Blend (Banana, Apple)Cleared

Date PowderCleared

Skimmed Milk PowderCleared

Antioxidant (Natural Tocopherol)Cleared

Unknown 1▾

Vitamins and MineralsUnknown

Why it’s on SafeShelf

Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

5/8

claims fully supported

“Ready to Eat”unverified

No preparation or directions-for-use instructions are available in any data source; baby cereals of this type are typically reconstituted with water or breast milk before feeding, making 'ready to eat' potentially misleading for the target infant audience.

“No Maida”true

The only flour listed is Sprouted Whole Wheat Flour (40%); no refined wheat flour (maida) appears anywhere in the ingredient list.

“No Preservatives”true

No preservative-category ingredient is present. Natural tocopherol functions as an antioxidant (not a preservative), and all other ingredients are whole-food or nutrient-based.

“Made with Sprouted Wheat”true

Sprouted Whole Wheat Flour is the first and largest ingredient at 40% of the formulation.

“Real Fruit Powder”true

Fruit Powder Blend (Banana, Apple) is listed at 16.5% and Date Powder at 9.5%, totalling ~26% real fruit-derived powders.

“Made by Two Mothers”unverified

This is a brand-origin story claim about the founders of Slurrp Farm; no manufacturer name, founder information, or supporting documentation is present in any of the four data sources.

“No Added Sugar”true

Nutrition data confirms added sugar = 0.0 g. The label itself clarifies that total sugar (21.7 g/100 g) is entirely from naturally occurring fruit powder sugars. The claim is accurate.

“First Bites”unverified

This is used as a product-line name implying suitability as a first complementary food for infants. No clinical substantiation or FSSAI infant food compliance documentation is available to verify whether the formulation meets regulatory standards for infant feeding under FSSAI Infant Nutrition Regulations.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No artificial colours, flavours, or preservatives
No added sugar — all 21.7 g sugar is naturally occurring from fruit and date powders
Fortified with 10+ vitamins and minerals including calcium, iron, zinc, and vitamin D
Good dietary fibre at 6.4 g per 100 g
Primary ingredient is sprouted whole wheat — improved nutrient bioavailability vs refined flour
Zero trans fat confirmed

Working against

NOVA 4 ultra-processed due to industrial vitamin–mineral isolate blend
High total sugar (21.7 g/100 g), even if entirely from natural fruit sources
Moderately high saturated fat (4.7 g/100 g) from whole milk powder
Contains wheat gluten and cow's milk — two major allergens
No FSSAI licence number visible — regulatory traceability cannot be confirmed
No certifications (organic or otherwise) on record despite clean-label positioning

Who should approach with care

Gluten Intolerance — Sprouted whole wheat flour is the primary ingredient (40%) and retains gluten proteins including gliadin; sprouting does not eliminate gluten, making this wholly unsafe for individuals with celiac disease or non-celiac gluten sensitivity.

Lactose Intolerance — Both whole milk powder (28%) and skimmed milk powder are present, contributing the full lactose load of cow's milk and reliably triggering gastrointestinal symptoms in lactose-intolerant individuals.

Infants — While marketed as a first food, unmodified whole and skimmed cow's milk powders are not appropriate as sole nutrition under 12 months, date powder is not recommended before 6 months, and high-fibre sprouted wheat flour may interfere with mineral absorption in immature infant digestive systems; paediatric guidance is essential before introduction.

Other — Individuals with cow's milk protein allergy (IgE-mediated to casein or whey), wheat allergy, or banana allergy must strictly avoid this product, as it contains all three allergenic proteins and banana is present in the fruit powder blend.

Kidney Disease — The combination of high-potassium ingredients (banana, date powder) and high-phosphorus dairy (whole and skimmed milk powder) creates a significant renal solute load that can worsen hyperkalaemia and hyperphosphataemia in individuals with chronic kidney disease.

Diabetes — Despite no added sugar, the product delivers 21.7 g total sugar per 100 g predominantly from date powder (>70% natural sugars) and fruit powders; concentrated fruit-derived sugars have a higher glycaemic impact than whole fruit and require portion control in individuals managing blood glucose.

Ibs — Multiple high-FODMAP ingredients are present — sprouted wheat (fructans, arabinoxylans), apple powder (fructose, sorbitol), and date powder (high fructose, fermentable fibre) — all of which can exacerbate bloating, cramping, and altered bowel habits in IBS sufferers.

Gout — Date powder's concentrated fructose content can elevate serum uric acid levels and potentially precipitate gout flares in predisposed individuals.

Heart Disease — Whole milk powder contributes a significant saturated fat load (4.7 g/100 g total saturated fat in the product), and individuals with cardiovascular disease or dyslipidaemia should moderate intake consistent with clinical dietary guidance.

Phenylketonuria — Both whole milk powder and skimmed milk powder supply phenylalanine via their casein and whey protein content; individuals with PKU must account for this within their strictly controlled phenylalanine-restricted diet.

The full analysis

Slurrp Farm's First Bites Cereal is primarily purchased by parents of infants and young toddlers seeking a cleaner-label, whole-food-based weaning cereal. The ingredient list is genuinely short and free of artificial additives, preservatives, artificial colours, and refined flours — a real positive in the baby-food category. However, the product carries 21.7 g of sugar per 100 g (all from natural fruit and date powders) and is fortified with a vitamin–mineral isolate blend that places it firmly in the ultra-processed NOVA 4 tier, despite its otherwise whole-food sourcing. The most important thing a parent should know: this product contains both wheat gluten and cow's milk proteins, making it unsuitable for children with either allergy, and its suitability for infants under 6 months should always be confirmed with a paediatrician before introduction.

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Analysis

Independently researched