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Little Joys

DHA Brain Health Gummies

Name: DHA Brain Health Gummies
Brand: Little Joys

Clean SafeShelf · review pending

NOVA 4no added sugardha fortifiedprebiotic fiberno artificial flavoursb vitamins fortifiedlactose-freepregnancy-safenut-freediabetic-safegluten-freeenjoy in moderation

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Cleared · 7 ingredients shown

Cleared7 of 7 ingredients

StrawberryCleared

PomegranateCleared

BeetrootE162Cleared

Prebiotic FiberCleared

DHACleared

B VitaminsCleared

Choline BitatrateCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

6/12

claims fully supported

“No Added Sugar”true

Nutrition data records addedSugar as 0; no added sugar aliases detected in the ingredient list.

“Made with Prebiotic Fiber”true

Prebiotic Fiber is listed as a named ingredient and fibre content is confirmed at 2.48 g.

“DHA for Brain Development”unverified

DHA is present at 60 mg per serving. DHA's role in brain development is scientifically supported, though EFSA has not authorised a specific health claim for DHA gummies at this dose level for school-age children; the general association is broadly accepted.

“B Vitamins for Better Focus”unverified

B vitamins are present; however, 'better focus' is a specific cognitive performance claim for which no regulatory-approved substantiation (EFSA, FSSAI) exists at the doses used in this product.

“Choline Bitatrate for Sharper Memory”unverified

Choline bitartrate is present at 10 mg per serving. 'Sharper memory' is an unauthorised health claim — no EFSA or FSSAI-approved substantiation exists for this specific outcome at this dose.

“0 Artificial Flavours”true

The product flavour is listed as 'Natural Strawberry'; no artificial flavouring agents appear in the ingredient list. Consistent with the claim.

“7 Essential Vitamins & Minerals”true

The vitamins and minerals panel lists exactly 7 entries: DHA 60 mg, Choline 10 mg, Vitamin A 690 mcg, Vitamin C 20 mg, Vitamin E 5 mg, Vitamin D2 15 mcg, Vitamin B12 2.2 mcg.

“4 Assorted Fruits & Veggies”misleading

Only 3 fruits/vegetables are identifiable in the ingredient list: strawberry, pomegranate, and beetroot. No fourth fruit or vegetable is declared anywhere in available product data.

“Natural Strawberry Flavour”true

The flavour field explicitly states 'Natural Strawberry' and strawberry is a declared ingredient. Consistent with the claim.

“Developed by Pediatricians”true

The certifications field includes 'Pediatrition Certified' (likely an OCR transcription of 'Pediatrician Certified'). This provides corroborating support, though the certifying body is not named.

“Loved by Kids”unverified

A subjective consumer-preference claim; no consumer survey, sales, or review data is available in any of the four data sources to evaluate this.

“Approved by Parents”unverified

A subjective consumer-preference claim with no survey, panel, or third-party endorsement data available to evaluate.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No added sugar confirmed in nutrition data
Contains DHA, a well-evidenced omega-3 for brain and eye development
Provides prebiotic fibre (2.48 g) supporting gut health
No artificial flavours per label
Includes 7 micronutrients: Vitamins A, C, D2, E, B12, choline, DHA
Vegetarian-certified formulation

Working against

Ultra-processed nutraceutical gummy — NOVA Group 4
Cognitive claims (better focus, sharper memory) not substantiated at these doses
FSSAI licence number absent from available product data
DHA source (algal vs. fish oil) not declared — relevant for fish/shellfish allergy
Macronutrient panel (calories, total carbs, total fat, protein) entirely absent
Only 3 identifiable fruits/vegetables despite '4 Assorted Fruits & Veggies' claim

Who should approach with care

Infants — Multiple ingredients (pomegranate extract, B vitamins, choline bitartrate, prebiotic fiber) carry explicit regulatory exclusions or caution guidance for infants under 24 months; the product itself is labelled 7+ years.

Kidney Disease — Strawberry, pomegranate, and beetroot all contribute oxalates and/or potassium, which may need to be restricted in individuals with impaired kidney function or a history of calcium oxalate stones.

Heart Disease — Pomegranate preparations may alter metabolism of cardiovascular drugs (statins, warfarin, ACE inhibitors) via cytochrome P450 induction, and choline supplementation may elevate TMAO, a cardiovascular risk biomarker.

Liver Disease — Pomegranate extract can induce hepatic enzyme activity affecting drug metabolism, and high-dose niacin (B3) in B-complex supplementation is associated with hepatotoxicity in patients with pre-existing liver conditions.

Hypertension — Pomegranate juice has documented blood-pressure-lowering effects that may interact additively with antihypertensive medications, warranting medical supervision.

Ibs — Prebiotic fibers (especially FOS and inulin) are high-FODMAP substances that can exacerbate bloating, cramping, and altered bowel habits in individuals with irritable bowel syndrome.

Ibd — High-fiber prebiotic intake during active IBD flares may worsen gastrointestinal symptoms; a gastroenterologist should be consulted before regular use.

Epilepsy — High-dose folic acid (B9) in B-complex supplementation may reduce the efficacy of antiepileptic drugs such as phenytoin and valproate by lowering plasma levels.

Pregnancy — B vitamins (especially folic acid and B6) and choline bitartrate supplementation during pregnancy require medical supervision to avoid exceeding safe intake levels and to prevent masking of B12 deficiency.

Lactation — High-dose B vitamins (B6, niacin) and choline supplementation above established adequate intake levels during breastfeeding should only be taken under medical guidance.

Diabetes — EFSA's DHA safety reviews listed glucose homeostasis as a formal hazard endpoint; individuals with diabetes on pharmacological treatment are advised to monitor glycaemic response with supplemental DHA.

Shellfish Allergy — The source of DHA (algal vs. fish-derived oil) is not declared on the product; consumers with fish or shellfish allergies should verify the source before use.

The full analysis

These gummies are a paediatric brain-health supplement marketed to parents of school-age children looking for a tasty, convenient way to deliver DHA, choline, B vitamins, and prebiotic fibre. The formulation is thoughtfully built around recognised brain-supportive nutrients and avoids added sugar and artificial flavours — genuine positives. However, the product is an ultra-processed nutraceutical gummy with isolated nutrient extracts and a natural colour additive; several cognitive-benefit claims (sharper memory, better focus) go beyond what available evidence supports for the doses present. The most useful thing to know: the nutritional panel is largely incomplete in available data, so full macro and micronutrient context cannot be assessed, and the absence of an FSSAI licence number on file warrants verification before regular use.

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Analysis

Independently researched