⌕ ZoomPhoto from the brand's official website
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Health-conscious snackers and gym-goers looking for a 'clean-label' alternative to conventional protein bars are the core audience here. The bar's ingredient list is strikingly short and transparent: over 85% of its mass comes from whole nuts and dried fruit, and the only processing aid is lecithin used to instantise the whey protein. That same lecithin — an emulsifier (E322) — technically pushes the product into NOVA 4 territory, even though it is among the most benign additives in the food industry. The most useful thing a consumer should know is that while the bar carries zero added sugar, it still delivers around 13g of naturally occurring sugars per bar (primarily from dates and raisins), which people managing blood glucose should factor into their daily intake.
