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This product appeals to consumers seeking a heritage-style Indian sweet snack with a chocolate-coconut twist, and it is marketed on the back of traditional ingredients like jaggery and coconut flakes. However, the full picture is less wholesome than the label implies: the product is ultra-processed (NOVA 4), contains hydrogenated edible vegetable fat — a source of industrial trans fatty acids flagged by WHO, FSSAI, and FDA as carrying no safe intake level — and delivers 49g of sugar and 21g of saturated fat per 100g, with one 30g serving already supplying 29% of the recommended daily limit for saturated fat. Consumers who want a traditional chikki should know that the inclusion of hydrogenated fat and emulsifiers makes this product meaningfully different from home-made equivalents.