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The Whole Truth

Unflavoured Whey Protein Isolate

Name: Unflavoured Whey Protein Isolate
Brand: The Whole Truth

Clean SafeShelf · review pending

NOVA 4high proteinzero added sugarno artificial sweetenersno preservativesno artificial coloursminimal ingredientslactose-freepregnancy-safenut-freediabetic-safegluten-freeinfant-safeenjoy in moderation

Serving

35 g

Pack

1000 g

Ingredients

Barcode

8906143891678

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Cleared · 2 ingredients shown

Cleared2 of 2 ingredients

whey protein isolate (lecithin)Cleared

bromelainCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

14/17

claims fully supported

“Cleanest Protein. Ever.”unverified

The ingredient list is genuinely very short (3 items) with no artificial additives, but 'cleanest ever' is an unverifiable superlative marketing statement with no defined standard.

“Less than 1% Bromelain”true

Ingredient breakdown in EXTRA INFORMATION confirms bromelain at 0.6%.

“Less than 0.1% Lecithin”true

The lecithinNote in EXTRA INFORMATION explicitly states 'Less than 0.1% lecithin', consistent with the claim.

“No added flavours”true

No flavouring agents appear anywhere in the ingredient list or extra information.

“No artificial sweeteners”true

No sweeteners of any kind — artificial or otherwise — are present in the formulation.

“No preservatives”true

No preservative-category ingredients are present in the formulation.

“No gums”true

No gum-type stabilisers (xanthan, guar, carrageenan, etc.) appear in the ingredient list.

“No thickeners”true

No thickening agents are present in the two-ingredient formulation.

“No anti-caking or anti-foaming agents”true

No such additives appear in the ingredient list or extra information.

“No amino-spiking agents”true

The formulation contains only WPI, lecithin, and bromelain — no free amino acids (e.g. taurine, glycine, creatine) that are classically used for amino spiking.

“No heavy metal contamination or doping agents of any kind whatsoever”unverified

The label and caveats state 'Contains no doping ingredients (as per WADA/NADA list)' and the brand claims batch testing, but no certificate of analysis or accredited third-party heavy-metal test report is provided in the available data.

“7.3g BCAA + 15.2g EAA per 35g serving”true

Amino acid profile in EXTRA INFORMATION: BCAA (Leu 3.4g + Ile 2.1g + Val 1.8g) = 7.3g ✓. EAA sum (Leu 3.4 + Ile 2.1 + Val 1.8 + Lys 3.2 + Thr 2.1 + Met 0.8 + Phe 0.9 + Trp 0.6 + His 0.5) = 15.4g — a 0.2g rounding difference from the claimed 15.2g, plausibly attributable to rounding of individual amino acid figures.

“30g protein per scoop”true

Nutrition data shows 30.4g protein per 35g serving, which rounds down to 30g as claimed.

“100% blend certified”true

Certifications in EXTRA INFORMATION list 'Trustified — India's first and only 100% blend certification program'.

“Trustified certified”true

Trustified certification is explicitly listed under certifications in EXTRA INFORMATION.

“ISO, HACCP GMP and US FDA certified facility”true

All three are listed under certifications in EXTRA INFORMATION and corroborated in the brand story.

“#nothingtohide”unverified

A brand transparency hashtag/slogan rather than a factual claim; not independently verifiable from label data alone.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Exceptionally high protein: ~87g per 100g dry weight
Zero added sugar and zero artificial sweeteners
No artificial flavours, colours, preservatives, gums, or thickeners
Complete amino acid profile with 7.3g BCAA and 15.2g EAA per serving
Third-party certified: Trustified, ISO, HACCP GMP, US FDA facility
Only three functional ingredients — among the shortest lists in category

Working against

Lecithin source (soy/sunflower/egg) undisclosed — allergen risk unclear
NOVA 4 due to emulsifier additive (lecithin E322)
Bromelain safety unestablished in pregnancy and lactation
High protein load requires medical supervision for kidney/liver disease
Contains phenylalanine — must be tracked by PKU patients
Heavy-metal and doping-free claims rely on brand self-reporting; no COA provided to consumer

Who should approach with care

Other — Individuals with a diagnosed cow's milk allergy (IgE-mediated) must avoid this product entirely, as WPI is a dairy-derived protein that retains allergenicity regardless of processing.

Lactose Intolerance — WPI contains minimal but non-zero residual lactose after filtration, which may provoke gastrointestinal discomfort in highly sensitive individuals.

Kidney Disease — High-dose whey protein supplementation imposes an elevated nitrogen load on the kidneys; individuals with chronic kidney disease should seek medical supervision before use.

Liver Disease — Individuals with severe hepatic impairment may have reduced capacity to metabolise high protein loads from WPI supplementation and should use only under clinical guidance.

Infants — Unsupervised WPI supplementation outside approved infant formula is not recommended under FSSAI Infant Nutrition Regulations 2020 and EFSA guidance.

Phenylketonuria — WPI contains phenylalanine (0.9g per serving per amino acid profile); PKU patients must account for all dietary phenylalanine under strict medical and dietetic supervision.

Pregnancy — Bromelain's safety during pregnancy has not been established, and historical use as a uterine stimulant raises theoretical concern per NCCIH/NIH guidance.

Lactation — Insufficient data exist to confirm bromelain's safety during breastfeeding; NCCIH/NIH advises caution.

Heart Disease — Bromelain's anticoagulant properties may potentiate bleeding risk in patients on antiplatelet or anticoagulant therapy (e.g. warfarin, clopidogrel).

Ibs — Bromelain's proteolytic activity may worsen gastrointestinal symptoms in individuals with peptic ulcer or irritable bowel syndrome.

Ibd — Bromelain may aggravate gastrointestinal inflammation or mucosal irritation in individuals with inflammatory bowel disease.

The full analysis

The Whole Truth's Unflavoured Whey Protein Isolate is a near-minimal sports supplement aimed at fitness-conscious Indian consumers who want a high-protein, no-frills powder without sweeteners, flavours, or unnecessary additives. With 30g of protein per 35g scoop and a remarkably short ingredient list, it genuinely delivers on most of its transparency claims — the amino acid profile checks out, the certifications are real, and there are zero added sugars, flavours, or preservatives. The most important caveat: lecithin (an emulsifier additive, however tiny at <0.1%) technically pushes this into NOVA 4 ultra-processed territory by classification rules, and the source of that lecithin (soy vs. sunflower vs. egg) is not disclosed on the label, which matters for allergy-sensitive buyers.

FSSAI licence

11523880900187

Manufacturer

Fitstart Health Solutions Pvt. Ltd.

Region

Source

MANUAL

Analysis

Independently researched