⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Primarily bought by health-conscious parents seeking a 'better-for-you' biscuit for young children, these cookies lead with genuinely positive credentials — no maida, no palm oil, no artificial colours, and a multigrain base that includes calcium-rich ragi. However, the product is ultra-processed (NOVA 4) by virtue of its emulsifier (sunflower lecithin), thickener (xanthan gum), nature-identical vanilla flavouring, and rosemary preservative — ingredients absent from any home kitchen. Added sugar comes from both jaggery and unrefined sugar (3.3 g/100 g), and cocoa-derived methylxanthines (caffeine and theobromine) mean this product is not appropriate for infants and warrants moderation in young children. The single most useful takeaway: the 'natural ingredients' framing is largely deserved for the flour and fat base, but the additive package pushes this firmly into ultra-processed territory.