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Bought by parents seeking a perceived-healthier chocolate treat for kids, this mix earns genuine credit for using a multigrain base (23% millets, oats, amaranth, rice) with no maida and no preservatives. However, the high added-sugar load — 23.4 g per 100 g, and a striking 46.9% of the adult added-sugar RDA in a single 70 g serving — undermines the health-forward positioning, especially since raw unrefined sugar has virtually the same glycaemic impact as refined sugar. The presence of nature-identical flavouring substances pushes the product into ultra-processed (NOVA 4) territory, and the grain amaranth in the multigrain blend was mismatched in the ingredient dossier to the synthetic food colour E123 (Amaranth/INS 123), which does NOT appear to be present here; avoidance signals attributable to E123 have been excluded accordingly. The single most useful thing a consumer should know: this mix contains nearly half a day's worth of added sugar in one serving.
