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This product is marketed by a kid-focused Indian brand as a cleaner alternative to conventional breakfast cereals, and on several counts it earns that positioning: it avoids maida, palm oil, preservatives, and artificial colours, and its grain base (42% jowar-ragi-corn blend) genuinely adds fibre and micronutrients. However, the headline concern is sugar — at 24.9 g total sugar and 20.9 g added sugar per 100 g, roughly a fifth of the product by weight is sugar, even if that sugar is unrefined. Parents feeding this daily to young children should be aware that 'unrefined' does not mean low-sugar; the product also contains natural flavours (an industrial additive uncommon in home kitchens), pushing it into NOVA 4 ultra-processed territory despite its relatively clean label. The single most useful thing to know: this cereal is nutritionally much better than mainstream chocolate cereals, but its added-sugar load is still high enough to treat it as an occasional breakfast rather than an everyday staple.