⌕ Zoom

Photo from the brand's official website

The Healthy Binge

Chickpea BBQ Triangles

Name: Chickpea BBQ Triangles
Brand: The Healthy Binge

Use in moderation Not on SafeShelf

NOVA 4no added sugargluten freebaked not friedno cholesterolultra-processedvery high sodiumlactose-freenut-freediabetic-safegluten-freeenjoy in moderation

Serving

30 g

Pack

—

Ingredients

Barcode

—

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 5 ingredients

Seasoning & Condiments (Awain, Salt, Garlic Powder, Onion Powder, Coriander, Anticaking agent (INS 551), Nature & Nature Identical Flavours)Caution

Cleared 4▾

Rice FlourCleared

Benge Gram FlourCleared

Iower FlourCleared

Sunflower OilCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

8/13

claims fully supported

“Protein Packed”misleading

Protein is 4 g per 100 g, contributing ~12% of calories and only 8.04% of daily value per the label's own % DV panel. This is not a meaningfully high protein level by FSSAI or general nutritional standards.

“0% Maida”true

No wheat flour (maida or atta) appears in the ingredient list; base flours are rice flour, Bengal gram flour, and a pulse/millet flour. Supported by the gluten-free positioning.

“No Cholesterol”true

Nutrition data confirms cholesterolMg = 0 and the % DV panel shows 0.00% for cholesterol. The product is plant-based with sunflower oil, so this is expected and accurate.

“Baked Not Fried”true

Brand story and front label both state 100% baked. No frying fat signature in ingredients (sunflower oil listed as an ingredient, consistent with baking). No contradictory evidence in the data.

“Irresistible”unverified

This is a subjective sensory marketing claim with no objective data to evaluate.

“100% Baked”true

Consistent with 'Baked Not Fried' — brand story explicitly states 100% baked and ingredient profile supports this.

“Zero Cholesterol”true

Confirmed: cholesterolMg = 0 in nutrition data and 0.00% DV on label panel.

“Zero Trans Fat”unverified

The transFat field in the nutrition data is null (not recorded), so this cannot be confirmed from the structured data. However, the brand story explicitly states zero trans fat and sunflower oil is not a hydrogenated fat; the claim is plausible but not numerically confirmed in the dataset.

“Gluten Free”true

No wheat, barley, rye, or oat ingredients are listed. Base ingredients (rice flour, chickpea flour, pulse/millet flour) are inherently gluten-free. Note: the facility also processes nuts (cross-contamination caveat), but no gluten cross-contamination warning is declared.

“Anytime Snack”unverified

This is a lifestyle/occasion marketing claim; not a nutritional or safety claim that can be verified or falsified from the available data.

“Fibre Rich”misleading

Dietary fibre is 1.8 g per 100 g and 0.54 g per 30 g serving — only 6.44% of daily value per the label panel. FSSAI defines 'source of fibre' as ≥3 g/100 g and 'high fibre' as ≥6 g/100 g; this product meets neither threshold.

“No Added Sugar”true

Total sugar is 1.52 g/100 g and addedSugar is null in the dataset. No added sugar ingredients (syrups, glucose, dextrose, etc.) appear in the ingredient list. The naturally occurring sugars likely derive from legume and cereal flours. Claim is supported.

“As seen on Shark Tank India”true

The rawLabelData explicitly records 'sharkTankIndia: As seen on Shark Tank India', confirming this appearance claim.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Zero cholesterol confirmed by nutrition data
No added sugar detected in ingredients or nutrition
Baked preparation avoids frying oil absorption
Free from wheat/maida — suitable base for gluten-avoidant consumers
Contains iron (2.43 mg/100 g, ~13.5% DV per label)
Vegetarian-certified, FSSAI licensed product

Working against

Extremely high sodium: 1,800 mg/100 g — one pack exceeds WHO daily limit
Ultra-processed: contains INS 551 and nature-identical flavourings
Protein content (4 g/100 g) is modest — 'protein packed' claim is overstated
Dietary fibre (1.8 g/100 g) is low — 'fibre rich' claim is overstated
SafeShelf flags a potentially banned ingredient (lentil/pulse flour atom matched to grass pea concern in India)
Third ingredient OCR-corrupted ('Iower Flour') — true identity unverifiable from label

Who should approach with care

Hypertension — At 1,800 mg sodium per 100 g, a single 60 g pack delivers ~1,080 mg sodium — over half WHO's daily limit — and excess sodium directly and continuously raises blood pressure, critically worsening hypertension.

Kidney Disease — Impaired kidneys cannot efficiently excrete the very high sodium load in this product (1,800 mg/100 g), risking fluid retention, blood pressure elevation, and accelerated renal function decline; chickpea and pulse flours also contribute potassium and phosphorus that renal patients must restrict.

Heart Disease — The product's extremely high sodium content promotes fluid retention and elevates cardiac workload, directly worsening heart failure risk; WHO links excess sodium intake to 1.89 million attributable deaths annually.

Pregnancy — High sodium may exacerbate gestational hypertension and pre-eclampsia risk; rice flour raises inorganic arsenic exposure concerns for fetal development; ajwain at supradietary doses has documented abortifacient activity; and trace heavy-metal impurities in INS 551 are flagged by EFSA as a sensitive-group concern.

Infants — Rice-based foods are the primary dietary arsenic source for infants (FDA caution); ajwain essential oil constituents are contraindicated in infants; onion powder sulfur compounds and FODMAPs cause digestive distress; and the sodium density is wholly inappropriate for infant feeding.

Children — WHO recommends lower sodium limits for children based on energy needs; high rice flour intake raises cumulative inorganic arsenic exposure; sunflower oil process contaminants (GE, 3-MCPD) are higher-concern for children per EFSA 2016; and nature-identical flavourings carry age-specific cautions per JECFA.

Elderly — Declining renal sodium excretion capacity in the elderly makes the extremely high sodium content (1,800 mg/100 g) disproportionately risky for blood pressure elevation and cardiovascular harm, per FDA guidance.

Diabetes — Rice flour has a moderately high glycemic index that can cause rapid postprandial blood glucose spikes, and people with diabetes should carefully manage portion sizes of rice-flour-based snacks.

Ibs — Bengal gram flour, pulse flour, garlic powder, and onion powder are all high-FODMAP ingredients (galacto-oligosaccharides and fructans) that commonly trigger bloating, gas, and abdominal pain in individuals with irritable bowel syndrome.

Ibd — High FODMAP content from chickpea and pulse flours, combined with sulfur compounds from onion powder and garlic, may aggravate gastrointestinal inflammation during active Crohn's disease or ulcerative colitis flares.

Gout — Pulse and chickpea flours contain moderate purine levels, and high pulse flour intake may marginally elevate uric acid in individuals with gout, warranting moderation.

G6pd Deficiency — Chickpea flour contains oxidative compounds, and individuals with G6PD deficiency are advised to consult a physician before regular high-quantity consumption of legume-based products.

Phenylketonuria — Chickpea and pulse flours are protein-rich and thus phenylalanine-rich; individuals with PKU must manage dietary phenylalanine under strict medical supervision.

Lactation — The EMA advises against thymol-rich preparations (from ajwain) during lactation in the absence of adequate safety data, and nature-identical flavourings in certain product categories are cautioned against for lactating women per FSSAI advisories.

Liver Disease — High-dose ajwain extract has shown hepatic oxidative stress effects in animal studies, suggesting caution for individuals with pre-existing liver conditions consuming products with significant ajwain content.

The full analysis

Marketed as a guilt-free, protein-packed snack aimed at students, gamers, and health-conscious consumers, these baked chickpea triangles have a reasonable whole-food base but are critically undermined by an exceptionally high sodium content of 1,800 mg per 100 g — meaning a single 60 g pack delivers more sodium than WHO's entire daily recommended adult limit of 2,000 mg. The product is ultra-processed due to the anticaking agent INS 551 and nature-identical flavourings, and its 'protein packed' and 'fibre rich' positioning overstates a modest nutritional contribution. The most useful thing a consumer should know is that the sodium level alone makes this unsuitable for anyone managing blood pressure, kidney disease, or heart health, and even healthy adults should treat it as an occasional indulgence rather than a daily snack.

FSSAI licence

10219960020375

Manufacturer

Truer Agriroots Pvt. Ltd.

Region

Source

MANUAL

Analysis

Independently researched