⌕ ZoomPhoto from the brand's official website
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Bought primarily by parents of infants and toddlers looking for a simple, additive-free first cereal, this product has a genuinely clean ingredient base — just whole wheat flour, real fruit powders, and a micronutrient premix. Its main strengths are high dietary fibre, zero added sugar (all 11.6g of sugar come from banana and apple powder), extremely low sodium, and an impressive fortification panel covering iron, calcium, zinc, and ten vitamins. The one flag worth noting is that added vitamin and mineral isolates technically push the product into NOVA 4 by standard classification, despite having none of the synthetic additives or flavourings typically associated with ultra-processing; the most useful thing a parent can take away is that this cereal is far cleaner than most NOVA 4 products, but the wheat base means it is unsuitable for any child with coeliac disease or a wheat allergy, and the nut-facility cross-contamination advisory should be heeded for nut-allergic children.