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Slurrp Farm

Cereal for Little Ones - Multigrain Millets & Mixed Fruit with Milk

Name: Cereal for Little Ones - Multigrain Millets & Mixed Fruit with Milk
Brand: Slurrp Farm

Use in moderation SafeShelf · review pending

NOVA 4no added sugarfortifiedno preservativesmultigrainnaturally sweetenedinfant-safepregnancy-safenut-freediabetic-safegluten-freeenjoy in moderation

Serving

20 g

Pack

200 g

Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 7 ingredients

Multigrain flour blend (rice, sprouted ragi, jowar, oat)Caution

Cleared 6▾

Whole milk powderCleared

Fruit powder blend (mango, strawberry, banana)Cleared

Date powderCleared

Skimmed milk powderCleared

VitaminsCleared

MineralsCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

7/9

claims fully supported

“No Preservatives”true

No preservative-category ingredients appear in the ingredient list; all components are whole-food or fortification ingredients.

“No Added Sugar”true

Added sugar is declared as 0.0 g per serving in rawLabelData. Total sugar (7.6 g/100 g) comes from naturally occurring sugars in fruit powders and date powder, consistent with the label caveat 'Total Sugar contains naturally occurring sugar (fruit powder)'.

“Sweetened with Date Powder”true

Date powder is listed as the fourth ingredient at 9% of formulation, confirming it as the primary sweetening agent.

“Ready to Eat”misleading

This is a dry powder cereal requiring mixing with water or milk before consumption; no directions for use are captured, but the product format and category (baby cereal powder) inherently require preparation. The claim is technically defensible as 'no cooking required' but the implied convenience overstates ease of use for an infant.

“Made by Two Mothers”unverified

This is a brand founding story/tagline. No independent verification is possible from nutritional or regulatory data.

“Ragi has 10X the calcium of wheat and rice”true

This is a well-established nutritional comparison: finger millet (ragi) contains approximately 344 mg calcium/100 g versus ~23 mg in wheat and ~10 mg in polished rice, giving a roughly 10–30× ratio depending on variety. The claim is broadly supported by published nutritional databases and is consistent with the high calcium content declared in this product (600 mg/100 g, partly from milk powder fortification).

“Fortified with Iron & 13 Essential Vitamins & Minerals”true

rawLabelData vitaminsPerServing lists 10 vitamins (A, C, D, E, folic acid, B12, nicotinamide/B3, B1, B2, B6) and mineralsPerServing lists 3 minerals (iron, zinc, calcium) = 13 micronutrients in total. The claim is directly confirmed.

“Jowar is a naturally gluten free grain and rich in protein”true

Sorghum (jowar) is inherently gluten-free and has a protein content of approximately 8–12 g/100 g, making 'rich in protein' a reasonable characterisation. Cross-contamination caveat applies in shared facilities, but the grain itself is gluten-free.

“Oats are rich source of fibre, vitamins, minerals, and antioxidants”true

FDA and EFSA both recognise oats' beta-glucan fibre and authorize associated health claims; oats also contain B-vitamins, iron, magnesium, and polyphenol antioxidants. The claim is well-supported by nutritional science.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No added sugar; naturally sweetened with date powder only
No artificial preservatives, colours, or flavourings
Fortified with iron and 13 essential vitamins and minerals
Multigrain base includes sprouted ragi, jowar, oats, and rice
Good calcium per serving (120 mg) supporting bone development
Reasonable dietary fibre (4.5 g per 100 g) for a children's cereal

Working against

NOVA 4 ultra-processed due to synthetic micronutrient fortification
Rice base carries inorganic arsenic caution for infants — not disclosed on pack
Contains milk (declared allergen); manufactured on wheat- and nut-processing line
Date powder contributes ~9% concentrated natural sugars (fructose/glucose)
Nutrition panel in product record appears to show per-serving values mislabelled as per-100 g — potential labelling accuracy concern
No FSSAI licence number captured — regulatory traceability unverified

Who should approach with care

Infants — Rice in the base flour carries an inorganic arsenic caution for infants (FDA 100 ppb action level); oats, whole milk powder, skimmed milk powder, and date powder all carry independent paediatric consult recommendations, making this product unsuitable for infants under 6–12 months without specific medical guidance.

Children — Children consume more food relative to body weight and are particularly susceptible to inorganic arsenic from rice; dietary variety beyond rice-based cereals is recommended by FDA and EFSA.

Pregnancy — Rice accumulates inorganic arsenic, and arsenic exposure during pregnancy has been linked to adverse foetal neurodevelopmental outcomes; FDA recommends a variety of grains during pregnancy.

Lactose Intolerance — Both whole milk powder and skimmed milk powder are present at a combined ~34% of formulation; these retain full lactose content and will reliably trigger gastrointestinal symptoms in lactose-intolerant individuals.

Other — Individuals with cow's milk protein allergy must avoid this product as it contains both whole and skimmed milk powder — major allergens declared under FSSAI and FDA labelling law; individuals with IgE-mediated strawberry or oat (avenin) allergy should also avoid.

Gluten Intolerance — Oats contain avenin and are frequently cross-contaminated with wheat; the product is also manufactured on a line that processes wheat and nuts, making it unsuitable for those with celiac disease or wheat sensitivity without certified gluten-free assurance.

Diabetes — Date powder (9%) contributes >70% natural sugars, banana powder adds digestible carbohydrates, and rice has a high glycaemic index; collectively these may elevate postprandial blood glucose in individuals managing diabetes.

Kidney Disease — Multiple ingredients — rice, sprouted ragi, whole and skimmed milk powders, mango powder, banana powder, strawberry powder, and date powder — all carry kidney-disease cautions relating to potassium, phosphorus, oxalate, or protein load; individuals with CKD should seek dietitian guidance before consuming this product.

Thyroid Disease — Sprouted ragi (finger millet) may contain goitrogenic compounds that interfere with thyroid hormone synthesis at habitually high intake levels; individuals on thyroid medication should exercise caution.

Ibs — Sprouted ragi, oats, jowar, date powder, banana powder, strawberry powder, and mango powder all individually carry IBS cautions relating to high fermentable fibre, resistant starch, FODMAPs, or organic acids; the cumulative load may significantly exacerbate IBS symptoms.

Gout — Date powder is high in fructose (>70% natural sugars), and elevated fructose intake can raise serum uric acid levels, potentially precipitating gout flares in predisposed individuals.

Phenylketonuria — Whole milk powder supplies phenylalanine from casein and whey proteins; individuals with phenylketonuria must account for this within their strictly controlled phenylalanine-restricted diet.

Heart Disease — Whole milk powder has a high saturated fat content (primarily myristic, palmitic, and stearic acids); individuals with cardiovascular disease or dyslipidaemia should moderate intake per clinical dietary guidance.

The full analysis

This product is primarily bought by parents seeking a 'clean label', no-added-sugar cereal for toddlers and older infants. It uses recognisably wholesome ingredients — sprouted ragi, jowar, oats, rice, and real fruit powders — and carries meaningful micronutrient fortification (iron, calcium, vitamins A, C, D, B-group). The most useful thing a curious parent should know is that the product is genuinely free of artificial additives and added sugar, but the micronutrient fortification (added vitamins and minerals not present in home kitchens) places it firmly in NOVA 4 ultra-processed territory, and rice as the base grain carries an inorganic arsenic caution for infants that the brand does not address. Note also that the main NUTRITION table in the product record appears to reflect per-serving (20 g) values mislabelled as per-100 g — the rawLabelData confirms per-100 g figures of ~378 kcal, 12.7 g protein, 63.7 g carbs, 7.6 g sugar, and 134 mg sodium, which are the figures used throughout this analysis.

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Analysis

Independently researched