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Slurrp Farm

Cereal for Little Ones - Moong Dal Khichdi

Name: Cereal for Little Ones - Moong Dal Khichdi
Brand: Slurrp Farm

Use in moderation SafeShelf · review pending

NOVA 4no added sugarfortifiedno preservativesno artificial coloursmillet-basedhigh fibreinfant-safelactose-freepregnancy-safenut-freediabetic-safegluten-freeenjoy in moderation

Serving

30 g

Pack

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Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 6 ingredients

Supergrain blend (rice, jowar (sorghum), moong dal, oats)Caution

Cleared 5▾

Tomato powderCleared

Carrot powderCleared

Spice blend (turmeric powder, cumin powder, and coriander powder)Cleared

VitaminsCleared

MineralsCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

6/7

claims fully supported

“No Added Sugar”true

addedSugarG is 0.0 in both nutrition sources and no sugar-form ingredient appears in the ingredient list; total sugars are 0.9 g per 30 g serving (3 g per 100 g dry), which are naturally occurring.

“No Milk”true

No milk, dairy, or lactose-derived ingredient appears anywhere in the ingredient list; allergen statement confirms absence of milk.

“No Preservatives”true

No preservative-category ingredient (e.g., sodium benzoate, potassium sorbate, BHA, BHT) is present in the ingredient list.

“No Artificial Colours”true

The only colourant present is turmeric (E100), which is a natural plant-derived pigment; carrot powder also contributes natural colour. No synthetic azo dyes or artificial colour additives are present.

“Ready to Eat”misleading

This is a dry powder cereal that must be mixed with water or milk before consumption; 'Ready to Eat' implies no preparation is needed, which is not the case for a dry infant cereal powder.

“Made by Two Mothers”true

The rawLabelData confirms brandTagline: 'Made by two mothers', consistent with the brand's public founding story.

“Contains 31% Millets”true

rawLabelData explicitly records milletContent as '31%'. Jowar (sorghum) is the millet constituent within the supergrain blend, consistent with this figure.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No added sugar confirmed by ingredients and nutrition data
No preservatives or artificial colours in formulation
Fortified with 10 vitamins (A, C, D, E, B1, B2, B6, B12, folic acid, niacin) and 3 minerals (iron, zinc, calcium)
Contains 31% millets (jowar/sorghum) — a nutritionally dense, gluten-free grain
High dietary fibre (~7.5 g/100 g dry weight) supporting gut health
Whole-grain legume base with protein from moong dal

Working against

Rice is the primary ingredient; inorganic arsenic risk for infants
Spices (coriander, cumin, turmeric) generally not recommended for infants under 12 months
NOVA 4 due to isolated fortification agents despite clean whole-food base
No FSSAI licence number present — traceability concern for an infant food
Primary nutrition block appears to show per-serving values mislabelled as per-100 g — potentially confusing for caregivers
Oats present: cross-contamination with wheat/gluten noted by manufacturer

Who should approach with care

Infants — Rice (the primary ingredient) is a leading dietary source of inorganic arsenic in infants; FDA has set a 100 ppb action level for infant rice cereals and advises variety across grain types; oats are also flagged for infants under 6 months; coriander and other spices are generally not recommended under 12 months due to unestablished tolerance thresholds.

Children — Children under 10 years may exceed the EFSA lycopene ADI (0.5 mg/kg bw/day) from concentrated tomato powder alongside normal diet; turmeric-derived curcumin intake may also approach the EFSA ADI of 3 mg/kg bw/day for this age group when multiple curcumin-containing foods are consumed.

Pregnancy — Heavy rice consumption during pregnancy is linked to higher inorganic arsenic exposure and adverse fetal neurodevelopmental outcomes per FDA guidance; high-dose turmeric is cautioned for potential uterotonic effects, though culinary levels are generally safe.

Kidney Disease — Multiple ingredients — rice (phosphorus/potassium), moong dal (purines, phosphorus), tomato powder (concentrated potassium), and carrot powder (potassium) — contribute minerals that require restriction in chronic kidney disease; total mineral load warrants dietitian review.

Diabetes — White rice has a high glycaemic index and the product is a predominantly carbohydrate-dense cereal (85.7 g carbs/100 g dry); portion control is advisable for individuals with type 2 diabetes or insulin resistance.

Gluten Intolerance — The product contains oats (which carry avenin and frequent wheat cross-contamination risk) and is manufactured in a facility that processes wheat; no certified gluten-free status is claimed, making this unsuitable for confirmed coeliac patients.

Ibs — Multiple ingredients — oats (beta-glucan, FODMAPs), moong dal (oligosaccharides), sorghum (resistant starch), tomato powder (glutamates), cumin, and coriander — are individually flagged as potential IBS triggers; cumulative fermentable carbohydrate load may provoke symptoms.

Ibd — High dietary fibre from the whole-grain legume blend may aggravate gastrointestinal symptoms during active inflammatory bowel disease flares; medical dietary guidance should be followed.

Gout — Moong dal (moderate purine content) and concentrated tomato powder (identified as a gout flare trigger in susceptible individuals) are both present; portion moderation is advisable.

Migraine — Concentrated tomato powder delivers higher levels of glutamates and vasoactive amines than fresh tomato per serving, which may trigger migraines in susceptible individuals.

Liver Disease — Turmeric (curcumin) at elevated intakes has been associated with potential hepatotoxic signals noted by the UK COT/FSA; individuals with existing liver or bile duct disease should consult a doctor before regular consumption.

The full analysis

This product is marketed at parents of infants and toddlers as a wholesome, millet-forward, additive-free first food. The ingredient base is genuinely clean — no added sugar, no preservatives, no artificial colours, and a 96% whole-food grain-legume blend — which is a meaningful positive in the crowded baby-food aisle. However, rice is the lead ingredient in a product explicitly aimed at infants, a group the FDA, EFSA, and WHO specifically flag for disproportionately high inorganic arsenic exposure from rice-based cereals; parents should offer this alongside other non-rice grain options rather than as a daily sole cereal. The added vitamins and minerals (isolated micronutrient forms not used in home cooking) technically push this into NOVA 4 despite an otherwise minimally processed core. A significant numerical discrepancy exists between the primary nutrition block (123 kcal, 4 g protein per 100 g) and the raw label data (410 kcal, 13.4 g protein per 100 g) — the latter aligns with a dry powder food and is almost certainly the correct per-100 g figure, while the former appears to be per-30 g serving data mislabelled as per-100 g; consumers and caregivers should use the 410 kcal / 13.4 g protein per 100 g figures for dietary planning.

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Analysis

Independently researched