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This product is primarily bought by parents of infants and toddlers looking for a natural, millet-based weaning cereal without synthetic additives. Its ingredient list is commendably clean — no preservatives, no artificial colours or flavours, no hydrogenated fats — and it is fortified with an impressive array of vitamins and minerals relevant to infant development. The most important thing a parent should know is that while the 'No Added Sugar' claim is technically accurate (no sugar is added separately), date powder at 9% and mango fruit powder at 11% are concentrated whole-fruit sugar sources that together account for the 15g of total sugar per 100g; the product is nutritionally sound overall, but the sugar contribution from these ingredients should not be overlooked when deciding serving frequency for young children.