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This product is primarily bought by parents of infants and toddlers seeking a natural, additive-free first cereal. Its ingredient list is clean by Indian baby-food standards — no artificial colours, flavours, preservatives, or added sugar — and the whole-food base (sprouted millets, milk solids, banana, date) is accompanied by a meaningful vitamin and mineral fortification panel covering calcium, iron, zinc, and most B-vitamins. The most important caveat for parents is that rice is the third ingredient, and rice-based infant cereals are a recognised route of inorganic arsenic exposure for young children; the FDA has set an action level specifically for this category, and regulators worldwide recommend offering grain variety rather than rice-heavy diets to infants. This product also contains milk, making it unsuitable for infants with cow's milk protein allergy.