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Britannia

Cake Roll Yo! Triple Choco Flavoured Swiss Roll

Name: Cake Roll Yo! Triple Choco Flavoured Swiss Roll
Brand: Britannia

Avoid SafeShelf · review pending

NOVA 4ultra-processedhigh added sugarcontains trans fatartificial coloursmultiple preservativeslactose-freepregnancy-safenut-freeenjoy in moderation

Serving

24 g

Pack

24 g

Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Avoid · 1 ingredient shown

Avoid1 of 25 ingredients

MargarineAvoid

Caution 14▾

SugarCaution

Refined Wheat Flour (Maida)Caution

Liquid GlucoseCaution

Humectants (420, 422)Caution

Choco Drizzle (6%) [Hydrogenated Vegetable Fat (Palm), Cocoa Solids, Emulsifier (322, 476), Natural & Artificial (Vanilla & Chocolate) Flavouring Substances]Caution

Invert SyrupCaution

Refined Sunflower OilCaution

DextroseCaution

Colours (150, 150d, 102, 122, 132, 129)Caution

Cake Gel [Emulsifiers (471, 475, 477 & 491) & Humectants (1520, 422)]Caution

Liquid Emulsifiers (477, 471, 322d) & Antioxidant (304)Caution

Emulsifiers (322d, 471)Caution

Raising Agents (450, 500ii)Caution

Cake Mix Emulsifiers (471)Caution

Cleared 10▾

EggsCleared

Cocoa Solids (2.2%)Cleared

Milk SolidsCleared

High Maltose SyrupCleared

Nature Identical & Artificial Flavouring (Vanilla & Chocolate Truffle)Cleared

Iodised SaltCleared

Preservatives (200, 282 & 202)Cleared

Flour Treatment Agent (1100iii)Cleared

Acidity Regulator (330)Cleared

Stabilizer (415)Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

1/2

claims fully supported

“More Chocolatey”unverified

Cocoa solids are present at only 2.2% and chocolate drizzle at 6%; the dominant chocolate impression comes from nature-identical and artificial chocolate/truffle flavouring substances rather than cocoa. There is no stated comparator product, making the 'more' claim unverifiable.

“Triple Choco Flavoured”true

The product contains three distinct chocolate-delivery elements: cocoa solids (2.2%), choco drizzle (6% containing cocoa solids), and nature-identical and artificial chocolate truffle flavouring substances — consistent with a 'triple' chocolate flavour descriptor.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Contains iodised salt providing a small iodine contribution
Alpha-tocopherol (E304) added as a natural antioxidant
FSSAI licensed and manufactured domestically by a large regulated company
Cocoa solids contribute trace flavanol antioxidants

Working against

Very high added sugar: 36 g per 100 g (17% RDA per serve)
Contains trans fat from hydrogenated vegetable fat in margarine and choco drizzle
High saturated fat: 10.3 g per 100 g
Contains allura red (E129), banned in India for use in food
Tartrazine (E102) and carmoisine (E122) linked to hyperactivity in children
Sulphite ammonia caramel (E150d) may pose risk to sulphite-sensitive individuals
Ultra-processed NOVA 4 with 25+ additive E-numbers in a 24 g snack
Hydrogenated palm oil in choco drizzle: process contaminants GE and 3-MCPD present

Who should approach with care

Diabetes — The product combines sucrose, liquid glucose (GI ~100), dextrose (GI ~100), invert syrup, and high maltose syrup, collectively delivering 36 g added sugar per 100 g, causing rapid and sustained postprandial blood glucose elevation that is hazardous for individuals with type 1 or type 2 diabetes.

Children — The product contains three EU/UK-warning azo dyes (tartrazine E102, carmoisine E122, allura red E129) linked to hyperactivity in children aged 3–9 years per McCann et al. (2007), allura red is additionally banned in India, and the very high added sugar load drives dental caries and excess caloric intake in children.

Infants — Hydrogenated vegetable fat (margarine) is explicitly prohibited in infant foods by FSSAI; cocoa-derived flavourings and cocoa solids supply caffeine and theobromine that infants metabolise very slowly; and added sugars, salt, and multiple synthetic flavour and colour additives are all inappropriate for infants.

Heart Disease — Margarine (hydrogenated vegetable fat) and hydrogenated palm oil in the choco drizzle both contribute trans fatty acids that raise LDL and lower HDL cholesterol, directly worsening cardiovascular prognosis; the product also delivers high saturated fat and added sugar, all of which compound cardiac risk.

Pregnancy — Trans fatty acids from hydrogenated fat cross the placenta and are linked to adverse fetal metabolic outcomes; cocoa-derived flavourings and cocoa solids contribute caffeine and theobromine that should be limited during pregnancy; allura red (E129) and artificial flavouring compounds also carry unresolved pregnancy safety signals.

Hypertension — Iodised salt, sodium bicarbonate (E500ii), and disodium diphosphate (E450i) all contribute dietary sodium; trans and saturated fat from hydrogenated oils compound cardiovascular load in individuals with pre-existing hypertension.

Kidney Disease — Disodium diphosphate (E450i) is a highly bioavailable phosphate additive that worsens hyperphosphataemia in chronic kidney disease; potassium sorbate (E202) adds a hidden potassium load; and overall high sugar, sodium, and saturated fat content compounds cardiometabolic risk factors already elevated in CKD patients.

Liver Disease — Hydrogenated vegetable fat and invert syrup supply trans fat and free fructose respectively, both of which can exacerbate hepatic lipid accumulation and non-alcoholic fatty liver disease; process contaminants 3-MCPD and GE in palm-derived fat have shown hepatotoxic potential in animal studies.

Gluten Intolerance — Refined wheat flour (maida) is a primary ingredient and contains gluten proteins (gliadin and glutenin) that trigger an autoimmune intestinal response in individuals with celiac disease and cause symptoms in those with non-celiac gluten sensitivity.

Lactose Intolerance — Milk solids are present and contain lactose; individuals with lactose intolerance may experience bloating, diarrhoea, and abdominal cramps after consumption.

Sulfite Sensitivity — Sulphite ammonia caramel (E150d) is manufactured using sulphite compounds and may contain residual sulphur dioxide as a byproduct, posing a risk to individuals with sulphite sensitivity or sulphite-triggered asthma.

Ibs — Sorbitol (E420) is a FODMAP polyol that reliably triggers bloating and diarrhoea in IBS patients; invert syrup contributes free fructose (a recognised FODMAP); dextrose and glucose syrups add osmotic monosaccharide load; and multiple additive colours and flavourings may act as gut irritants.

Ibd — Allura red (E129) has been shown in emerging research to disrupt the intestinal epithelial barrier and increase serotonin production potentially worsening colitis; tartrazine (E102) has been reported to induce oxidative stress and inflammatory responses in gut tissues; high refined-carbohydrate and refined-oil content may poorly tolerated during IBD flares.

Epilepsy — Carmoisine (E122) is an azo dye with documented neurological hyperactivity links; individuals with neurological conditions including epilepsy should consult a physician before regularly consuming E122-containing products, per EFSA guidance.

Migraine — Chocolate and cocoa are well-recognised dietary migraine triggers via phenylethylamine and theobromine; tartrazine (E102) is listed among dietary migraine triggers; nature-identical chocolate and vanilla flavouring substances may also precipitate attacks in susceptible individuals.

Thyroid Disease — Iodised salt can precipitate iodine-induced thyrotoxicosis or worsen autoimmune thyroid conditions such as Hashimoto's thyroiditis; tartrazine (E102) has been associated with preliminary signals of thyroid disturbance in susceptible individuals.

Phenylketonuria — Both refined wheat flour and milk solids contribute phenylalanine-rich proteins, and individuals with phenylketonuria must carefully account for total phenylalanine intake from all protein-containing food sources.

Gout — Liquid glucose (glucose syrup) and invert syrup contribute free glucose and fructose that can elevate serum uric acid levels, potentially triggering or worsening gout episodes in susceptible individuals.

Elderly — Age-related decline in renal function increases vulnerability to phosphate additives (E450i) and dietary sodium from salt and sodium bicarbonate; the high dietary cholesterol (62 mg per 100 g from eggs) warrants moderation in older adults with pre-existing hypercholesterolaemia.

The full analysis

Britannia's Cake Roll Yo! Triple Choco is a pocket-money snack aimed at children and young adults seeking an indulgent chocolate fix, but its ingredient list tells a sobering story. The 24 g pack delivers 36 g of added sugar per 100 g, 0.3 g of trans fat, 10.3 g of saturated fat, hydrogenated palm-derived drizzle, and six synthetic colours including allura red (E129), which is banned in India, and carmoisine (E122), along with tartrazine (E102) — all linked to hyperactivity in children. With 25 distinct additive E-numbers spanning emulsifiers, humectants, colours, flavourings, preservatives, and raising agents, this is a textbook NOVA 4 ultra-processed product. The single most useful thing a consumer should know: almost every ingredient of concern — trans fat, azo dyes, high added sugar, and multiple synthetic emulsifiers — is concentrated into a 24 g piece that looks harmless by its small serving size.

FSSAI licence

10018022007587

Manufacturer

Britannia Industries Ltd.

Region

Source

MANUAL

Analysis

Independently researched