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Britannia's Cake Roll Yo! Triple Choco is a pocket-money snack aimed at children and young adults seeking an indulgent chocolate fix, but its ingredient list tells a sobering story. The 24 g pack delivers 36 g of added sugar per 100 g, 0.3 g of trans fat, 10.3 g of saturated fat, hydrogenated palm-derived drizzle, and six synthetic colours including allura red (E129), which is banned in India, and carmoisine (E122), along with tartrazine (E102) — all linked to hyperactivity in children. With 25 distinct additive E-numbers spanning emulsifiers, humectants, colours, flavourings, preservatives, and raising agents, this is a textbook NOVA 4 ultra-processed product. The single most useful thing a consumer should know: almost every ingredient of concern — trans fat, azo dyes, high added sugar, and multiple synthetic emulsifiers — is concentrated into a 24 g piece that looks harmless by its small serving size.