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Britannia

Cake Muffills Double Choco

Name: Cake Muffills Double Choco
Brand: Britannia

Use in moderation SafeShelf · review pending

NOVA 4ultra-processedmultiple artificial colourshigh added sugarcontains eggpalm oillactose-freepregnancy-safenut-freeenjoy in moderation

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Ingredients

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 8 ingredients shown

Caution8 of 18 ingredients

Refined Wheat Flour (Maida)Caution

SugarCaution

Choco Filling (Sugar, Milk Solids, Cocoa Solids (6%), Thickener (1442), Refined Palm Oil, Emulsifier (471), Acidity Regulator (270), Iodised Salt, Preservative (202) and Nature Identical Flavouring Substances)Caution

Refined Palmolein OilCaution

Liquid GlucoseCaution

Cake Gel (Emulsifiers and Stabilizers (471 & 477) and Humectant [420(ii)])Caution

Invert Sugar SyrupCaution

Colours (150c, 150d, 102, 122, 132 & 133)Caution

Cleared 10▾

EggsCleared

Humectant (422)Cleared

Cocoa SolidsCleared

Baking PowderCleared

Nature Identical and Artificial (Vanilla and Brownie Magnum) Flavouring SubstancesCleared

Iodised SaltCleared

Preservatives (200 & 282)Cleared

Acidity Regulator (330)Cleared

Raising Agent [500(ii)]Cleared

Stabilizer (415)Cleared

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

FSSAI-registered across multiple manufacturing units
Iodised salt provides a small amount of iodine
Eggs contribute high-quality complete protein

Working against

Contains six synthetic colorants including two EU-hyperactivity-warning azo dyes (E102, E122)
Carmoisine (E122) is banned or restricted in multiple countries
Three stacked forms of added sugar: sucrose, liquid glucose, invert sugar syrup
Two palm-oil fractions carrying genotoxic and carcinogenic process contaminants (GE, 3-MCPD)
Multiple emulsifiers (E471, E477) with known process-contaminant concerns
Artificial flavouring substances with undisclosed constituent chemistry
High glycaemic-load base of refined wheat flour (Maida)
Contains preservatives E282 (calcium propionate) and E202 (potassium sorbate)

Who should approach with care

Children — Multiple ingredients carry specific child-safety flags: Tartrazine (E102) and Carmoisine (E122) carry mandatory EU 'may have an adverse effect on activity and attention in children' warnings; EFSA also flagged potential ADI exceedance for E150c, E150d, E132, and E133 in high-consuming children; additionally, liquid glucose, invert syrup, and sucrose drive dental caries and excess weight gain per WHO/EFSA.

Infants — Iodised salt, liquid glucose, invert sugar syrup, refined palmolein oil, refined palm oil, and modified starch E1442 are all flagged as unsuitable or of particular safety concern for infants; the combination represents a wholly inappropriate product for this age group under FSSAI and international infant food regulations.

Gluten Intolerance — Refined wheat flour (Maida) is the primary ingredient and contains gluten, which triggers an autoimmune intestinal response in individuals with coeliac disease and causes symptoms in those with non-coeliac gluten sensitivity.

Egg Allergy — Eggs are an explicit declared allergen; IgE-mediated reactions range from urticaria to life-threatening anaphylaxis, and complete avoidance is the only established management strategy.

Lactose Intolerance — Milk solids are present in the choco filling; individuals with lactose intolerance may experience bloating, diarrhoea, and abdominal cramps.

Diabetes — Three forms of rapidly absorbed added sugar (sucrose, liquid glucose, invert syrup) plus a high-glycaemic-index refined wheat flour base will cause sharp postprandial blood glucose spikes, making this product particularly hazardous for those with impaired insulin regulation.

Hypertension — Iodised salt, sodium bicarbonate (E500ii), and baking powder all contribute hidden dietary sodium, collectively elevating blood pressure risk in sodium-sensitive hypertensive individuals.

Heart Disease — Refined palm oil and palmolein oil contribute saturated fat (palmitic acid) linked to elevated LDL cholesterol; invert syrup and liquid glucose raise triglycerides; emulsifier E471 may carry trans fats if sourced from hydrogenated oils; and added sodium from salt and raising agents exacerbates cardiovascular load.

Pregnancy — Refined palmolein and palm oil carry genotoxic/carcinogenic GE and 3-MCPD contaminants; nature-identical and artificial flavouring substances include constituents with uncharacterised gestational risk; cocoa solids contribute caffeine and theobromine; and E150d's 4-MEI has shown reproductive effects at high doses in animal studies.

Lactation — Nature-identical and artificial flavouring substances are flagged by EFSA as a sensitive category for lactating women due to potential transfer of lipophilic compounds to breast milk, and cumulative dietary exposure from multiple flavouring substances in this product is difficult to quantify.

Epilepsy — Ammonia Caramel (E150c) contains the by-product 4-MEI, which has been shown to cause convulsions at high doses in animal models; Carmoisine (E122) also carries neurological effect associations in sensitive populations.

Sulfite Sensitivity — Sulphite Ammonia Caramel (E150d) is manufactured using sulphite compounds and may contain residual sulphur dioxide per EFSA specifications, posing risk to individuals with sulphite sensitivity or sulphite-triggered asthma.

Migraine — Cocoa solids contain phenylethylamine and theobromine (known dietary migraine triggers); Tartrazine (E102) is also listed among dietary migraine triggers; and calcium propionate (E282) has been reported anecdotally as a propionate-sensitive migraine trigger.

Ibs — Multiple IBS-aggravating ingredients are present: refined wheat flour (fructans/FODMAPs), liquid glucose (high osmotic load), invert syrup (fructose malabsorption), sorbitol syrup E420ii (FODMAP polyol), modified starch E1442 (fermentable substrate), and manufactured citric acid E330 (potential GI inflammatory trigger).

Ibd — Tartrazine (E102) induces oxidative stress and inflammatory responses in gut tissue per preclinical studies; Brilliant Blue FCF (E133) may be more readily absorbed by individuals with increased intestinal permeability; and manufactured citric acid may elicit inflammatory cascades via Aspergillus niger residues.

Kidney Disease — Potassium sorbate (E202) adds a hidden potassium load; sodium from iodised salt, sodium bicarbonate, and baking powder challenges fluid and electrolyte balance; phosphate from E1442 may add dietary phosphorus load; and excess sugar from three added-sugar forms contributes to metabolic risk factors for CKD progression.

Liver Disease — Free fructose from invert sugar syrup is almost exclusively hepatically metabolised and promotes de novo lipogenesis, worsening NAFLD; high saturated fat from palm oil fractions may exacerbate lipid metabolism dysfunction; and propylene glycol released by E477 is primarily metabolised in the liver.

Phenylketonuria — Refined wheat flour, milk solids, and eggs all contribute dietary phenylalanine; artificial vanilla and brownie magnum flavouring formulations may also contain propylene-glycol or aspartame-based carriers requiring scrutiny by a physician.

Thyroid Disease — Iodised salt can precipitate iodine-induced thyrotoxicosis or worsen autoimmune thyroid conditions; Tartrazine (E102) has been associated with preliminary signals of thyroid disturbance in some studies.

Gout — Liquid glucose and invert syrup both deliver free glucose and fructose; high fructose intake elevates serum uric acid levels, which may trigger or worsen gout episodes in susceptible individuals.

The full analysis

This product is a typical impulse-buy snack cake popular with children and teens, but its ingredient list raises serious concerns: six synthetic colorants are present, including Tartrazine (E102) and Carmoisine (E122), both of which carry a mandatory EU hyperactivity warning for children — and Carmoisine is outright banned or restricted in multiple jurisdictions. Three distinct forms of added sugar (sucrose, liquid glucose, and invert sugar syrup) are stacked in the recipe, and two palm-oil fractions bring known process contaminants (glycidyl esters, 3-MCPD). The most useful thing a curious consumer should know is that this product combines some of the most scrutinised synthetic azo dyes with multiple sugar sources and palm-oil contaminants, making it a product to keep away from children and avoid regularly.

FSSAI licence

10012851000067

Manufacturer

Britannia Industries Ltd.

Region

Source

MANUAL

Analysis

Independently researched