⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Choclairs Gold is a mass-market childhood favourite picked up for sharing or snacking, but its ingredient list raises serious red flags for any health-conscious buyer. The product is ultra-processed (NOVA 4), derives nearly half its weight from added sugars, and contains hydrogenated vegetable oil—an industrial trans-fat source that no major health authority considers safe at any level and that is progressively being eliminated from global food supplies. Layered on top are multiple palm-oil fractions (linked to genotoxic process contaminants), three classes of emulsifiers, and a cocktail of natural, nature-identical, and artificial caramel, chocolate, and vanilla flavourings. The single most useful thing a curious consumer should know is this: every 5.6 g piece delivers 25 kcal of almost pure sugar and trans fat with negligible nutritional upside.