⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Bournville Rum & Raisin is popular among Indian consumers seeking an accessible 'dark chocolate' treat, but several signals warrant scrutiny. The product is classified as a Composite Chocolate — not a pure dark chocolate under FSSAI definitions — and is ultra-processed (NOVA 4) due to synthetic/artificial flavourings and two food-grade emulsifiers. At nearly 50 g of sugar per 100 g (37.4 g of which is added sugar), a single serving (20 g) delivers about 10 g of sugar — roughly 40% of WHO's recommended daily free-sugar limit. High saturated fat (19.2 g/100 g) adds further cardiometabolic concern. The Cocoa Life sustainability certification is a genuine positive, but the most important thing a curious consumer should know is this: the 'dark chocolate' framing is only half the story — this is a heavily sugared, composite, ultra-processed confection that should be treated as an occasional indulgence rather than a health food.