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Widely purchased during festivals and as an everyday mithai, Haldiram's Boondi Ladoo appeals to consumers seeking a convenient, ready-made version of a classic Indian sweet. The product's core recipe — besan, ghee, sugar, cashews, cardamom — is recognisably traditional, but the addition of three synthetic azo dyes (Tartrazine INS 102, Sunset Yellow INS 110, and Carmoisine INS 122) pushes it firmly into NOVA 4 ultra-processed territory and introduces well-documented concerns: all three dyes carry EU-mandatory hyperactivity warnings for children, and Tartrazine and Carmoisine are flagged as banned atoms under SafeShelf rules. Refined sugar as the lead ingredient, combined with calorie-dense ghee and a complete absence of nutrition panel data, means health-conscious consumers — especially parents, diabetics, and those with cardiovascular conditions — should approach this product with informed caution.