⌕ ZoomPhoto from the brand's official website
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This product is popular with calorie-conscious, protein-seeking urban Indian consumers who want a convenient dairy snack without added sugar. While the zero-added-sugar positioning is technically accurate (the nutrition panel declares 0g added sugar) and the protein content is genuinely high relative to calories, the product contains a non-caloric artificial-class sweetener (steviol glycoside), multiple food-tech additives (pectin, FOS, grape skin extract, natural flavourings, apple juice concentrate), and earns a NOVA 4 ultra-processed classification — meaning it is not as 'clean' as its Greek-yogurt branding implies. The most useful thing a curious consumer should know: the 5g sugar you see is entirely from naturally occurring dairy and fruit sources, but the product is still ultra-processed and carries caveats for diabetics, IBS sufferers, young children, and anyone avoiding non-caloric sweeteners.