⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This product is marketed to health-conscious Indian parents as a better-for-you kids' cereal built around millets and free of refined sugar or maida — and those claims largely hold up. The ingredient list is genuinely cleaner than most commercial kids' cereals: no synthetic colours, no refined flour, no hydrogenated oils, and the sweeteners are raw unrefined cane sugar and jaggery rather than white sugar or HFCS. That said, added sugars still constitute ~20.9 g per 100 g (roughly 4.2 g per dry serving), and the product qualifies as ultra-processed under NOVA 4 because beetroot powder is used as an industrially applied colourant and natural flavouring preparations are present. Parents should also note a significant caution: the primary nutrition panel submitted to this system appears to reflect per-serving (20 g) values rather than per-100 g values (energy of 66 kcal vs. 331 kcal per 100 g shown in the raw label data), which is a likely OCR transcription error — the raw label data values of 331 kcal/100 g and 24.1 g sugar/100 g are far more plausible for a puffed cereal and should be treated as authoritative.
