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Slurrp Farm

Berry Crunch Ragi Stars & Moons

Name: Berry Crunch Ragi Stars & Moons
Brand: Slurrp Farm

Use in moderation Not on SafeShelf

NOVA 4no artificial coloursno refined sugarwhole grain milletsno maidaultra-processedhigh added sugarpregnancy-safenut-freegluten-freelactose-freeenjoy in moderation

Serving

20 g

Pack

400 g

Ingredients

Barcode

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01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 3 ingredients shown

Caution3 of 11 ingredients

Raw unrefined sugarCaution

JaggeryCaution

Natural flavoursCaution

Cleared 8▾

Supergrain blend (sorghum (jowar), finger millet (ragi))Cleared

CornCleared

Rice flourCleared

Strawberry powderCleared

Rice bran oilCleared

Vanilla extractCleared

Beetroot powderE162Cleared

Natural vitamin EE307Cleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

2/5

claims fully supported

“No Refined Sugar”true

The product uses raw unrefined cane sugar (19% of formulation) and jaggery rather than refined white sugar; neither ingredient undergoes the full refinery process that strips molasses. The distinction is real, though total added sugar is still ~20.9 g/100 g.

“No Maida”true

The ingredient list includes sorghum, finger millet, corn, and rice flour — no refined wheat flour (maida) is present, consistent with the claim.

“Ragi has 10X Calcium”misleading

This is a general nutritional fact about finger millet, which contains approximately 344 mg calcium per 100 g — roughly 10× the calcium of polished white rice (~34 mg/100 g) and significantly higher than most other cereals. The claim is widely cited and consistent with published food composition data, and is also noted in the rawLabelData calciumbenefit field. However, the claim describes the raw grain, not the calcium content of this finished cereal product, which is not declared on the label.

“Made by two mothers”unverified

This is a brand origin narrative. No founding information is available in any of the four data sources to confirm or deny it.

“No Food Additives”false

The ingredient list includes Natural Flavours (a flavouring additive category under FSSAI regulations), Beetroot Powder functioning as a food colour (E162/INS 162 under EFSA/FSSAI), and Natural Vitamin E (tocopherol, E306–E309) functioning as an antioxidant preservative additive. All three are classified as food additives under applicable regulations regardless of their natural origin. The rawLabelData field 'foodAdditives: None' appears to reflect the brand's own characterisation and is inconsistent with the ingredient list.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

Whole-grain millets (ragi, sorghum) form the majority base
No refined white flour (maida) used
No artificial colours — beetroot powder used for colour
No artificial preservatives detected
Zero trans fat
Sweeteners are unrefined (raw sugar and jaggery) rather than refined white sugar

Working against

Very high added sugar: ~20.9 g per 100 g from raw sugar + jaggery
Raw unrefined sugar is the third-largest ingredient at 19%
Ultra-processed (NOVA 4) despite clean-label marketing
'No Food Additives' claim contradicted by natural flavours, beetroot colour, and tocopherol
Low protein (4.8 g/100 g) and modest fibre (3 g/100 g) for a kids' cereal
Nutrition values on intake form appear OCR-corrupted (per-serving figures entered as per-100 g); the rawLabelData panel — 331 kcal, 24.1 g sugar per 100 g — is the credible reference

Who should approach with care

Diabetes — With ~20.9 g of added sugar per 100 g from raw unrefined sugar and jaggery — both predominantly sucrose — combined with high-GI rice flour and corn, this product can cause rapid postprandial blood glucose spikes unsuitable for people with diabetes.

Children — WHO recommends limiting free sugars to below 10% of total energy in children; the high added-sugar load (~20.9 g/100 g), antinutrients from ragi and sorghum affecting mineral bioavailability, rice flour's inorganic arsenic exposure risk, undisclosed natural flavour constituents, and beetroot nitrate accumulation all warrant cautious portion management.

Infants — EU law prohibits food colours (including E162 beetroot red) in infant foods; FDA flags rice flour as a primary inorganic arsenic source for infants; jaggery (especially SO2-treated variants) should be avoided in this age group; and sorghum tannins can reduce iron and protein bioavailability critical for infant development.

Heart Disease — High added-sugar content (~20.9 g/100 g) from raw sugar and jaggery contributes to elevated serum triglycerides and cardiovascular risk per EFSA's 2022 sugar safety assessment.

Gout — The fructose moiety of sucrose in both raw unrefined sugar and jaggery is metabolised via uric-acid-generating pathways, potentially elevating serum urate and triggering gout flares.

Ibs — Multiple ingredients — sorghum resistant starch, finger millet insoluble fibre, corn FODMAPs, high sucrose load from sugar and jaggery, strawberry-powder fructose/polyols, and undisclosed natural flavour sources — collectively create a high risk of bloating, cramping, and altered bowel habits in IBS sufferers.

Gluten Intolerance — Sorghum and corn are inherently gluten-free, but the label states the product is 'made in a facility that processes wheat and nuts,' creating a meaningful cross-contamination risk for individuals with celiac disease.

Ibd — The high insoluble dietary fibre from finger millet may aggravate gastrointestinal symptoms including bloating, cramping, and altered bowel transit during active IBD flares.

Kidney Disease — Rice flour contributes phosphorus and potassium; strawberry powder and beetroot powder both contain oxalates that may worsen oxalate load or calcium-oxalate stone risk in individuals with chronic kidney disease or nephrolithiasis.

Sulfite Sensitivity — Jaggery is commonly manufactured using sulfur dioxide (SO2) as a clarificant; individuals with sulfite sensitivity or sulfite-triggered asthma should avoid products containing jaggery of unknown SO2-treatment status.

Pregnancy — Rice flour's inorganic arsenic risk is elevated during pregnancy due to potential developmental effects on the fetus, and the undisclosed composition of natural flavours prevents full assessment of constituent safety during pregnancy.

Nut Allergy — Natural flavours may be sourced from tree nuts without individual component disclosure; additionally the label states the product is made in a facility that processes nuts, creating a cross-contamination risk.

Egg Allergy — Natural flavours can be derived from egg-based materials without explicit component-level declaration, creating a hidden allergen exposure risk for egg-allergic individuals.

Shellfish Allergy — Natural flavour blends may include shellfish-derived components without explicit label disclosure, posing a potential anaphylaxis risk.

Lactose Intolerance — The product contains milk (declared allergen), and natural flavours may also carry dairy-derived trace constituents; lactose-intolerant individuals should exercise caution.

The full analysis

Slurrp Farm positions this cereal as a wholesome, additive-free alternative for young children, and it does score genuine wins — whole-grain millets form the base, there is no maida, no refined white sugar, no artificial colours, and no trans fat. However, raw unrefined sugar alone makes up 19% of the formulation, and combined with jaggery the product carries ~20.9 g of added sugar per 100 g (per the label's own nutrition panel), making it a high-sugar product despite the 'clean' branding. The presence of natural flavours (a disclosed but compositionally opaque additive) and beetroot powder functioning as a food colour (E162) also pushes this product firmly into NOVA 4 ultra-processed territory, undercutting the 'No Food Additives' claim. The single most useful thing a curious parent should know: this cereal is built on nutritious grains, but its sweetener load is comparable to many conventional kids' cereals — check the added-sugar line, not just the ingredient source.

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Analysis

Independently researched