⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
These cookies are marketed to health-conscious Indian consumers—particularly those avoiding refined sugar, following a vegan diet, or managing conditions like PCOS—on the strength of whole-food ingredients and the absence of artificial additives. The product is genuinely free of refined white sugar, artificial colours, flavours, preservatives, and emulsifiers, and its ingredient list reads like a home-kitchen recipe. However, it still contains meaningful amounts of free sugars (jaggery and unrefined cane sugar), saturated fat (dark chocolate, desiccated coconut, almond butter), caffeine and theobromine from both chocolate and coffee, and cinnamon whose species (cassia vs. Ceylon) is undisclosed—a real concern for children. The most useful single takeaway: this is one of the cleaner commercial cookie options available, but it is still a sugar- and fat-dense treat, and the 'Loved by Children' badge sits uneasily alongside caffeine, theobromine, potential coumarin, and cyanogenic glycosides from flaxseed.
