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Health-conscious consumers, particularly those in South Asia familiar with sabja/falooda drinks, pick up this product for its fiber and functional food appeal. Farmley Basil Seeds is about as clean as a packaged food gets — one ingredient, no additives, no added sugar, and an impressive 28g of dietary fiber per 100g. The main caveats are practical rather than chemical: seeds must be fully soaked before consumption to avoid a choking hazard, and the thick mucilage can slow absorption of medications taken at the same time. The single most useful thing to know: this is a genuinely minimally processed whole food, and the label claims largely hold up.