⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Marketed as a wholesome, 'made by two mothers' children's snack, these cookies lead with a respectable 48% multigrain flour blend, use rice bran oil instead of palm oil, and avoid refined maida and artificial colours — all genuine positives. However, jaggery and unrefined sugar together account for 22% of the formula, delivering 3.3g of added sugar per serving, and the inclusion of nature-identical (synthetic) flavouring substances, sunflower lecithin (emulsifier), and xanthan gum (thickener) places this firmly in NOVA 4 ultra-processed territory despite its 'healthy biscuit' positioning. The most useful thing a curious buyer should know: the grain base is genuinely better than most mass-market biscuits, but the flavouring and additive stack means this is still an ultra-processed treat — fine occasionally, not a health food.