⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
These cookies are bought primarily by health-conscious parents seeking a 'cleaner' alternative to conventional biscuits for children. The ingredient list is genuinely better than most mass-market biscuits — no maida, no palm oil, no artificial colours or preservatives — and the sweeteners are jaggery and unrefined sugar rather than refined white sugar. However, jaggery and unrefined sugar together make up 22% of the product by weight, meaning added sugar is the third-largest ingredient category by combined weight; at 3.3g added sugar per 16g serving, each serving delivers 6.6% of the daily added-sugar RDA. The use of nature-identical flavourings (vanilla and banana) and emulsifiers (sunflower lecithin, xanthan gum) pushes this product firmly into NOVA Group 4, and parents of very young children should note multiple caution flags for infants. The most useful single fact: this is a meaningfully better-formulated kids' biscuit than most, but it is still an ultra-processed, moderate-sugar snack — not a health food.