⌕ ZoomPhoto from the brand's official website
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These crackers are marketed to health-conscious Indian snack buyers drawn to the 'baked', 'multigrain', and 'high protein' positioning, but the full picture is more complicated. Despite genuine positives — solid protein at 16 g/100 g, zero trans fat, decent fibre, and the inclusion of whole-grain millets — the product is firmly NOVA 4 ultra-processed, carrying glucose syrup, modified starch (INS 1422), flavour enhancers (INS 627 and INS 631), maltodextrin, an acidity regulator, an anticaking agent, and nature-identical flavourings. The most important thing a consumer should know: sodium is extremely high at 1,082 mg/100 g (over half the WHO daily limit in a single 60 g pack), making this a product to strictly limit for anyone managing blood pressure or heart health, and one children and gout sufferers should actively avoid.