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This product is a straightforward whole-grain flour bought by health-conscious and traditional Indian households seeking a clean, additive-free alternative to refined wheat flour. With multiple organic certifications (USDA Organic, India Organic, Jaivik Bharat, GreenCert NPOP), zero added sugar, very low sodium, and an impressive 11 g of dietary fibre per 100 g, it earns strong marks for ingredient integrity. The one practical caveat: like all whole pearl millet flours, it contains antinutrients—phytic acid and tannins—that can reduce iron and zinc absorption, so soaking, fermenting, or sprouting before cooking meaningfully improves nutritional value.
