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Conscious Food

Bajra Chips Indian Masala

Name: Bajra Chips Indian Masala
Brand: Conscious Food

Use in moderation On SafeShelf

NOVA 4no artificial flavoursno preservativeshigh fiberno trans fatpregnancy-safenut-freegluten-freelactose-freeenjoy in moderation

Serving

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Pack

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Ingredients

Barcode

8904039704767

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 7 ingredients

Edible vegetable oil (Rice bran Oil)Caution

Cleared 6▾

Pearl millet flourCleared

Tapioca starchCleared

Seasoning mix (Corn starch, Sugar, Iodised salt, Black salt, Mixed spices and condiments: Jeera, Black pepper, Green cardamom, Dry ginger, Dry mango powder, Dehy: Fresh pudina leaves & Green coriander leaves powder, Green chilli powder)Cleared

Rice flourCleared

Gram flourCleared

White lentil flourCleared

Why it’s on SafeShelf

Reviewed and added to SafeShelf — every ingredient checked against our safety, regulatory and processing standards.

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

3/7

claims fully supported

“No preservatives”true

No preservative-category ingredient appears in the ingredient list; all components are flours, oil, salt, and natural spices. Consistent across both ingredient dossiers and label data.

“Gluten-free”misleading

None of the declared ingredients contain gluten, but the allergen statement explicitly states the product is 'processed on a line handling Wheat, Barley, Mustard, Peanuts, Sesame, Soybean, Almonds & Cashew,' creating a documented cross-contamination risk. No certified gluten-free certification is present in the extra information.

“No Trans Fat”true

Nutrition data confirms transFatG: 0.0 per 100g and 0g per serving, consistent across both per-100g and per-serve panels.

“Healthy & clean snack”misleading

While the ingredient list is free from artificial additives, the product delivers 553 kcal/100g, 36.4g total fat, 16.3g saturated fat, and 475mg sodium per 100g — nutritional characteristics that do not align with conventional definitions of a 'healthy' snack when consumed beyond a single small serving.

“No chemicals”unverified

This is a vague, non-regulatory marketing phrase with no standard definition; all food is composed of chemical compounds. No artificial additives are present, but 'no chemicals' cannot be verified or falsified as a substantive claim.

“No artificial flavors”true

The ingredient list contains only natural spices and herb powders (jeera, black pepper, cardamom, dry ginger, amchur, pudina, coriander, green chilli). No artificial flavouring agents are declared.

“Rich source of fibre”misleading

Dietary fibre is 5.5g per 100g, which qualifies as a 'source of fibre' under FSSAI criteria (≥3g/100g), but falls below the FSSAI threshold of ≥6g/100g required to claim 'rich source of fibre.' Per serving (~20g), fibre is only 1.1g.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No artificial colours, flavours, or preservatives declared
Zero trans fat confirmed by nutrition panel
Meaningful dietary fibre: 5.5g per 100g
Rice bran oil used — balanced fatty acid profile with gamma-oryzanol
Whole-food spice blend with no synthetic additives
Iron present: 3.5mg per 100g (significant contribution)

Working against

Very high total fat: 36.4g per 100g (~59% of calories from fat)
High saturated fat: 16.3g per 100g (15% RDA per serving)
Elevated sodium: 475mg per 100g — caution for hypertension
Cross-contamination risk with wheat, barley, peanuts, sesame, soy, tree nuts
High glycaemic-index starches (tapioca, corn) may spike blood glucose
NOVA 4 ultra-processed despite clean ingredient appearance

Who should approach with care

Infants — Multiple ingredients (iodised salt, black salt, green chilli powder, mint) are explicitly inappropriate for infants due to immature renal function, capsaicin irritation, and menthol inhalation risk.

Hypertension — The combined sodium from iodised salt and black salt delivers 475mg sodium per 100g, and excess dietary sodium is a well-established driver of elevated blood pressure per WHO guidelines.

Kidney Disease — High sodium from dual salt sources, oxalates from pearl millet, potassium and phosphorus from gram and lentil flours collectively stress impaired kidneys that cannot efficiently excrete these loads.

Heart Disease — High saturated fat (16.3g/100g) and elevated sodium (475mg/100g) both increase cardiovascular load; patients on clinician-prescribed fat or sodium restrictions should limit intake.

Diabetes — High-GI tapioca starch and corn starch combined with rice flour can cause rapid postprandial blood glucose spikes, and the high fat and calorie density further complicate glycaemic management.

Gluten Intolerance — No gluten-containing ingredient is declared, but the product is processed on a line handling wheat and barley, creating a meaningful cross-contamination risk for individuals with coeliac disease.

Pregnancy — Iodised salt may not meet elevated pregnancy iodine needs without supplementation, black salt adds sodium load that can worsen gestational oedema, and rice flour contributes inorganic arsenic exposure — all warranting moderation.

Ibs — Gram flour, white lentil flour, and tapioca starch are all high-FODMAP or fermentable substrates that can trigger bloating, gas, and altered bowel habits in IBS-sensitive individuals.

Ibd — The high fibre and FODMAP content from gram flour, lentil flour, and pearl millet flour, combined with mucosal irritants (capsaicin, sulfide compounds in black salt), may aggravate active inflammatory bowel disease flares.

Children — High sodium and capsaicin content from green chilli powder can cause mucosal irritation; WHO also flags free sugar intake risk for dental health in children, even at the low levels present here.

Migraine — Capsaicin from green chilli powder is a recognised dietary trigger for migraine episodes in susceptible individuals.

Gout — White lentil flour contributes moderate purine levels; high or frequent intake may elevate uric acid in individuals prone to gout.

Thyroid Disease — Iodised salt contributes dietary iodine that can precipitate iodine-induced thyrotoxicosis or worsen autoimmune thyroid conditions such as Hashimoto's or Graves' disease in susceptible individuals.

Nut Allergy — The product is processed on a line handling almonds, cashews, and peanuts; individuals with tree nut or peanut allergies face a meaningful cross-contamination risk.

The full analysis

Popular among health-conscious Indian snackers looking for a millet-based alternative to potato chips, these Bajra Chips position themselves as clean and additive-free — and the ingredient list broadly supports that: no artificial colours, flavours, or preservatives are present, and all spices appear natural. However, the product's nutrition profile tells a more nuanced story: at 36.4g total fat and 16.3g saturated fat per 100g, each serving delivers a significant saturated fat load (15% RDA per serving), and the 475mg sodium per 100g warrants moderation for those watching blood pressure. The 'gluten-free' claim is undercut by a cross-contamination warning covering wheat and barley on the same processing line. The single most useful thing a curious consumer should know: these chips are meaningfully better than ultra-processed commercial snacks for ingredient quality, but high saturated fat and sodium mean portion discipline still matters.

FSSAI licence

11521998000862

Region

Source

MANUAL

Analysis

Independently researched