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This product targets health-conscious consumers looking for a cleaner alternative to conventional jam, and its five-ingredient list delivers on that promise—no E-numbers, no preservatives, no refined sugar, and no artificial colours or flavours. The sweetness comes entirely from forest honey (47%) and apple, which means total sugars still reach 10.4g per 100g (7g declared as added sugar from honey per serving), so moderation matters for those watching sugar intake. The single most important fact for households with young children: honey of any type is unsafe for infants under 12 months due to Clostridium botulinum spore risk.
