⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
This is one of India's most recognisable packaged cheese products, bought widely for everyday cooking, sandwiches, and snacking. While it delivers a meaningful 20g of protein per 100g and carries no artificial colours or sweeteners, it is firmly ultra-processed (NOVA 4) by virtue of its emulsifying salt blend (polyphosphates, sodium phosphates, sodium citrate) and preservatives (sorbic acid, nisin). The single most important thing a consumer should know is that at 1220 mg sodium per 100g — nearly half an adult's entire daily WHO limit in just 80g of cheese — this product demands portion discipline, especially for anyone managing blood pressure, heart disease, or kidney conditions. The product name 'Pure Milk Cheese' is somewhat misleading given the array of processing additives present. Note: the ingredient dossier maps E339 (sodium phosphate, an emulsifying salt confirmed on the label) to a 'soy protein' atom, which appears to be a database mapping error; the label and allergen declaration list only milk, with no soy declared.
