⌕ Zoom

Photo from the brand's official website

Amul

Amul Masti Dahi (Curd)

Name: Amul Masti Dahi (Curd)
Brand: Amul

Use in moderation SafeShelf · review pending

NOVA 1no added sugarlive cultureslow sodiumno artificial additivesminimally processedgluten-freediabetic-safenut-freepregnancy-safe

Serving

100 g

Pack

1000 g

Ingredients

Barcode

8901262202220

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 1 ingredient shown

Caution1 of 3 ingredients

Active cultureCaution

Cleared 2▾

Pasteurised toned milkCleared

Milk solidsCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

1/5

claims fully supported

“Goodness with every spoon”unverified

A vague tagline with no specific nutritional or health assertion; not verifiable against any defined standard.

“Good for Bones”true

The product contains 120 mg calcium per 100 g (confirmed in EXTRA INFORMATION nutrition panel), and dairy calcium is well-established by FSSAI, EFSA, and WHO as contributing to bone health; the claim is proportionate for a calcium-containing food.

“Builds Immunity”unverified

Live cultures are present but no strain identity, CFU count, or clinical evidence specific to this product is provided; FSSAI requires substantiation for immunity claims on probiotic foods, and none is available here.

“Fights disease-causing germs”unverified

Some lactic acid bacteria strains are known to inhibit certain pathogens in vitro, but no strain identification, CFU data, or clinical study is disclosed on this label; this is an unsubstantiated disease-related claim under FSSAI labelling regulations.

“Faster Workout Recovery”unverified

Dairy protein can contribute to muscle repair, but 3.5 g protein per 100 g is modest, no branched-chain amino acid profile is provided, and no clinical evidence specific to this product is cited; the claim is not verifiable from available data.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

No added sugar confirmed (0 g added sugar per label)
Good calcium source: 120 mg per 100 g serving
Contains live probiotic cultures
No artificial additives, colours, or preservatives
Low sodium at 45 mg per 100 g
Only three clean, recognisable dairy ingredients

Working against

Probiotic strain identity and CFU count not disclosed
Broad health claims not substantiated by label data
Unsuitable for lactose-intolerant individuals
Not recommended for infants or children under 5 without medical advice
Moderate saturated fat (2 g per 100 g) worth noting for heart-disease patients

Who should approach with care

Lactose Intolerance — Both toned milk and milk solids contain lactose; individuals with lactose intolerance lack sufficient lactase and are likely to experience bloating, diarrhoea, and abdominal cramps.

Infants — Cow's milk protein and live probiotic cultures are both contraindicated for infants under 12 months — FDA (2023) flagged probiotic sepsis risk in pre-term neonates, and cow's milk poses inappropriate renal solute load for immature infant kidneys.

Children — FSSAI probiotic food regulations require advisory labelling that probiotic-containing products should not be used by children under 5 years without medical guidance.

Pregnancy — FSSAI probiotic food regulations explicitly require that products containing live cultures carry an advisory that pregnant women should consult a doctor before use.

Lactation — FSSAI probiotic food regulations explicitly require advisory labelling recommending that lactating women seek medical advice before consuming products with live microbial cultures.

Kidney Disease — Toned milk and milk solids contribute phosphorus, potassium, and protein that can accumulate in chronic kidney disease; patients on mineral-restricted diets should seek dietitian guidance.

Ibs — Lactose in toned milk and milk solids is a well-established FODMAP trigger; IBS patients sensitive to lactose may need to limit intake or switch to lactose-free curd.

Ibd — Patients with active inflammatory bowel disease and compromised gut mucosal integrity may face altered translocation risk from live probiotic organisms; physician guidance is recommended.

Phenylketonuria — Milk solids contain phenylalanine-rich casein and whey proteins; individuals with PKU must account for the phenylalanine contribution within their strictly controlled low-phenylalanine diet.

Other — Individuals with confirmed cow's milk protein allergy (CMPA) must avoid this product entirely, as both toned milk and milk solids contain the primary allergenic caseins and whey proteins.

The full analysis

Amul Masti Dahi is an everyday staple curd bought by millions of Indian households for its affordability, familiar taste, and dairy nutrition. The ingredient list is impressively clean — three whole-food components, zero added sugar, no preservatives, no artificial colours, and a solid 120 mg calcium per 100 g serving. The main caution flags are for lactose-intolerant individuals, infants, and immunocompromised consumers (due to live cultures), and for anyone swayed by the benefit claims on the label: 'Builds Immunity', 'Faster Workout Recovery', and 'Fights disease-causing germs' are broad marketing assertions that are not substantiated by strain-level probiotic data, CFU counts, or clinical evidence on this label. The single most useful thing a consumer should know is: this is one of the cleanest dairy products available in India, but its health-benefit claims are aspirational marketing, not verified science.

FSSAI licence

10012021000071

Region

Source

MANUAL

Analysis

Independently researched