⌕ ZoomPhoto from the brand's official website
Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.
We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.
Bought by dark-chocolate enthusiasts drawn to the single-origin provenance story and Amul's accessible price point, this bar has genuine appeal in its traceable Karnataka cocoa and zero trans fat. However, sugar is the first-listed ingredient and added sugar clocks in at 43 g per 100 g — more than a typical milk chocolate — and the product carries artificial flavourings and two emulsifiers (E322 soy lecithin, E476 PGPR), pushing it firmly into NOVA 4 ultra-processed territory. The most useful thing a consumer should know: the 'dark chocolate' framing can create a health halo, but at 43 g added sugar per 100 g this bar demands the same moderation as any confectionery, especially for people managing blood sugar or cardiovascular risk.
