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Amul

Amul Bitter Chocolate

Name: Amul Bitter Chocolate
Brand: Amul

Use in moderation Not on SafeShelf

NOVA 4high cocoa contentzero trans fatartificial flavoursno artificial colourshigh saturated fatlactose-freegluten-freenut-freepregnancy-safeenjoy in moderation

Serving

—

Pack

150 g

Ingredients

Barcode

8901262070836

Buy on Amazon

01 — Ingredient mix

What’s in the box, ranked from most concerning.

Each ingredient gets a tier from our researched dossier. The list sorts worst-first; the donut summarises the distribution. Tap any ingredient for its full dossier.

Caution · 3 ingredients shown

Caution3 of 5 ingredients

SugarCaution

Permitted Emulsifiers (E322, E476)Caution

Contains Added Flavours (Artificial Flavouring Substances - Cocoa & Vanilla)Caution

Cleared 2▾

Cocoa SolidsCleared

Cocoa ButterCleared

02 — Claims audit

Every label claim, fact-checked.

We treat each claim as a question — does what’s inside back it up? Tap a claim for the reasoning.

1/5

claims fully supported

“75% Rich in Cocoa”true

The rawLabelData explicitly states cocoaPercentage: '75%' and the product description corroborates this figure.

“Natural Source of Antioxidants”misleading

Cocoa solids at 75% do provide flavanols with documented antioxidant activity; EFSA (2012) authorised a health claim linking cocoa flavanols to normal endothelium-dependent vasodilation. However, the product simultaneously contains artificial flavourings, which undermines any 'natural' framing — the antioxidant source claim for cocoa itself is supported, but the word 'natural' sits uneasily alongside synthetic additives.

“Made from Finest Cocoa Beans”unverified

No third-party certification, origin traceability data, or sensory grading report is available in any of the four data sources to verify the quality tier of the cocoa beans used.

“75% cocoa, 100% bliss”unverified

The 75% cocoa figure is supported by rawLabelData. '100% bliss' is a subjective marketing expression with no verifiable factual content.

“Truly a chocolate connoisseur's delight”unverified

Entirely subjective; no sensory panel data, expert rating, or award citation is present in the available information.

03 — The fuller picture

Read the whole thing if a one-line verdict isn’t enough.

What’s in favour, and what’s working against it

In favour

High cocoa content — 75% cocoa solids deliver meaningful flavanol intake
Zero trans fat declared
No artificial colours used
Decent protein content — 10 g per 100 g
FSSAI registered with valid licence number

Working against

Ultra-processed (NOVA 4) — contains two emulsifiers and artificial flavourings
High added sugar — 24.8 g per 100 g
Very high saturated fat — 22.2 g per 100 g
Artificial cocoa and vanilla flavours despite premium cocoa positioning
Soy lecithin (E322) is an undeclared soy allergen risk for soy-sensitive consumers
High caloric density — 562 kcal per 100 g

Who should approach with care

Infants — Cocoa solids contain theobromine and caffeine, which are inappropriate for infants; FSSAI and FDA regulations do not permit cocoa solids in infant foods, and E322 in infant formula below 16 weeks remains under EFSA safety review.

Diabetes — With 24.8 g of added sucrose per 100 g, this product causes sharp postprandial glucose spikes that are hazardous for individuals with type 1 or type 2 diabetes and impaired insulin regulation.

Pregnancy — Cocoa solids deliver theobromine and caffeine that cross the placenta and are associated with fetal growth restriction at high intake; PGPR's derivation from castor oil fatty acids also carries residual reproductive uncertainty per EFSA's 2017 assessment.

Children — High cocoa-solids dark chocolate is a significant source of dietary cadmium for children (EFSA PTWI concern), contains artificial flavourings that some children may be sensitive to, and contributes meaningfully to free sugar intake linked to dental caries.

Heart Disease — Cocoa butter's palmitic acid can raise LDL cholesterol, high saturated fat intake (22.2 g/100 g) is inadvisable in established cardiovascular disease, and theobromine/caffeine in cocoa solids may affect heart rate and arrhythmia.

Hypertension — High saturated fat diets are associated with endothelial dysfunction, and excess sugar intake is linked to raised blood pressure — both concerns are directly relevant given the fat and added-sugar profile of this product.

Kidney Disease — Excess sugar consumption contributes to obesity, hypertension, and type 2 diabetes, all of which independently drive progression of chronic kidney disease.

Migraine — Cocoa solids contain phenylethylamine, theobromine, and bioactive amines that are widely recognised dietary migraine triggers.

Ibs — Theobromine and caffeine from cocoa solids stimulate intestinal motility, and high sucrose intake may exacerbate bloating or diarrhoea in IBS-affected individuals.

Ibd — High-fat cocoa butter content may worsen fat malabsorption in active IBD, and emerging research suggests some synthetic aroma chemicals in artificial flavourings may adversely affect gut microbiota and intestinal permeability.

Phenylketonuria — Artificial vanilla flavour formulations may contain carrier solvents or adjuncts that require scrutiny; individuals with PKU should verify the full ingredient declaration with their physician.

Other — Individuals with confirmed soy allergy should avoid this product as soy lecithin (E322) can contain residual soy proteins sufficient to trigger allergic reactions in sensitised individuals, even though soy is not explicitly declared in the allergen field on the label.

The full analysis

Amul Bitter Chocolate is likely bought by dark-chocolate enthusiasts and health-conscious consumers drawn to its 75% cocoa content and implied antioxidant benefit. At that cocoa percentage the flavanol upside is real, but the product is ultra-processed (NOVA 4) due to two emulsifiers and artificial cocoa and vanilla flavourings—meaning it falls short of a 'clean-label' benchmark despite its premium positioning. The single most useful thing a curious consumer should know is that 24.8 g of added sugar per 100 g and 22.2 g of saturated fat per 100 g make portion control critical, especially for those managing blood sugar or cardiovascular risk.

FSSAI licence

10012021000071

Manufacturer

Kaira District Co-operative Milk Producers' Union Ltd.

Region

Source

MANUAL

Analysis

Independently researched